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<channel>
	<title>UP! Productions</title>
	<link>https://upproductions.co.uk</link>
	<description>UP! Productions</description>
	<pubDate>Fri, 07 Nov 2025 15:04:21 +0000</pubDate>
	<generator>https://upproductions.co.uk</generator>
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	<item>
		<title>Home</title>
				
		<link>https://upproductions.co.uk/Home</link>

		<pubDate>Wed, 30 Nov 2022 16:51:45 +0000</pubDate>

		<dc:creator>UP! Productions</dc:creator>

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	<item>
		<title>AVA Festival</title>
				
		<link>https://upproductions.co.uk/AVA-Festival</link>

		<pubDate>Wed, 07 Dec 2022 11:26:00 +0000</pubDate>

		<dc:creator>UP! Productions</dc:creator>

		<guid isPermaLink="true">https://upproductions.co.uk/AVA-Festival</guid>

		<description>
	AVA Festival
    
What is AVA?



AVA is an Audio Visual Arts Festival &#38;amp; Conference based in Belfast, Northern Ireland, celebrating, amplifying and developing electronic music, visual art and immersive technology.Since 2015, AVA has hosted over 100 events and festivals, streamed to more than 25 million people worldwide, and nurtured hundreds of artists through conferences.











Event Production &#38;amp; Team




The UP! team delivers this landmark festival year-in, year-out, handling all event production elements, including;

• Programming• Marketing• Press• Event management• Site management• Staffing• Partner activations
Industry Recognition
“One of the world’s most exciting electronic festivals”- Mixmag
 “A cultural catalyst”- The Independent“One of the Top Ten City Music Festivals in the UK”- The Guardian











Notable Artists
BICEP, Underworld, Peggy Gou, Central Cee, Jon Hopkins, Mura Masa, Big Piig &#38;amp; many more.

	
&#60;img width="1500" height="999" width_o="1500" height_o="999" data-src="https://freight.cargo.site/t/original/i/d7885b01d5e3ee6db887e7211e4f4079bae53aa0105209d9461f6b740aa83462/ava-festival-2025-main-stage-led-visuals.jpeg" data-mid="238951820" border="0" alt="Main stage at AVA Festival 2025 lit with digital visuals and LED panels at night" data-caption="Main stage at AVA Festival 2025 lit with digital visuals and LED panels at night" src="https://freight.cargo.site/w/1000/i/d7885b01d5e3ee6db887e7211e4f4079bae53aa0105209d9461f6b740aa83462/ava-festival-2025-main-stage-led-visuals.jpeg" /&#62;&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/e1485921247d7da70c0b376e3d7ac6caffe0ffd71b8c2221fefbaa9f341eb48f/ava-festival-2025-the-dock-ra-stage.jpeg" data-mid="238951819" border="0" alt="AVA x Resident Advisor The Dock stage at AVA Festival Belfast 2025 with crowd and lighting" data-caption="AVA x Resident Advisor The Dock stage at AVA Festival Belfast 2025 with crowd and lighting" src="https://freight.cargo.site/w/1000/i/e1485921247d7da70c0b376e3d7ac6caffe0ffd71b8c2221fefbaa9f341eb48f/ava-festival-2025-the-dock-ra-stage.jpeg" /&#62;&#60;img width="1500" height="999" width_o="1500" height_o="999" data-src="https://freight.cargo.site/t/original/i/3911d4740c0a1a28a59c50b130beed7f98670271e43d4f6089d1b28f462c3d0d/ava-festival-2025-narciss-live-belfast.jpeg" data-mid="238951818" border="0" alt="Narciss performing at AVA Festival 2025 outdoor stage with excited crowd in Belfast" data-caption="Narciss performing at AVA Festival 2025 outdoor stage with excited crowd in Belfast" src="https://freight.cargo.site/w/1000/i/3911d4740c0a1a28a59c50b130beed7f98670271e43d4f6089d1b28f462c3d0d/ava-festival-2025-narciss-live-belfast.jpeg" /&#62;&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/7b79d11db6c1ccec4edfab19006fe8e18f6515d3f1e3bdda8aada31a5016831e/ava-festival-2025-light-show-pumphouse-stage.jpeg" data-mid="238951817" border="0" alt="Packed crowd inside AVA Festival Pumphouse with dramatic white beams of stage lighting" data-caption="Packed crowd inside AVA Festival Pumphouse with dramatic white beams of stage lighting" src="https://freight.cargo.site/w/1000/i/7b79d11db6c1ccec4edfab19006fe8e18f6515d3f1e3bdda8aada31a5016831e/ava-festival-2025-light-show-pumphouse-stage.jpeg" /&#62;&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/6b3f7b7902a3fadb2001c000a72569f8198a42624fa7f82526454ff6a45e567a/ava-festival-2025-main-stage-night-crowd.jpeg" data-mid="238951816" border="0" alt="Massive crowd at AVA Festival 2025 main stage night show with large LED screens and visuals" data-caption="Massive crowd at AVA Festival 2025 main stage night show with large LED screens and visuals" src="https://freight.cargo.site/w/1000/i/6b3f7b7902a3fadb2001c000a72569f8198a42624fa7f82526454ff6a45e567a/ava-festival-2025-main-stage-night-crowd.jpeg" /&#62;&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/4f228dbac066cc6ed5e32014b415f370eb463422b57735245b676ccc8341da8f/ava-festival-2025-ra-stage-signage.jpg" data-mid="238951815" border="0" alt="AVA Festival and Resident Advisor stage signage on scaffolding structure at The Dock stage" data-caption="AVA Festival and Resident Advisor stage signage on scaffolding structure at The Dock stage" src="https://freight.cargo.site/w/1000/i/4f228dbac066cc6ed5e32014b415f370eb463422b57735245b676ccc8341da8f/ava-festival-2025-ra-stage-signage.jpg" /&#62;&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/0bc196cc12cf4172b96e13883a32335b24094d789bb7612bd86727c766e5f63d/ava-festival-2025-underworld-live-belfast.jpeg" data-mid="238951814" border="0" alt="Underworld live at AVA Festival 2025 with golden stage lights radiating outward in BelfastUnderworld live at AVA Festival 2025 with golden stage lights radiating outward in Belfast" data-caption="Underworld live at AVA Festival 2025 with golden stage lights radiating outward in BelfastUnderworld live at AVA Festival 2025 with golden stage lights radiating outward in Belfast" src="https://freight.cargo.site/w/1000/i/0bc196cc12cf4172b96e13883a32335b24094d789bb7612bd86727c766e5f63d/ava-festival-2025-underworld-live-belfast.jpeg" /&#62;&#60;img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/603e731f42ff39bc8d45171bc002f43e0ed7b083c97f2f0d94bc1a0886bf3e06/ava-festival-2025-titanic-quarter-main-stage.jpeg" data-mid="238951813" border="0" alt="Huge crowd at AVA Festival 2025 in Belfast Titanic Quarter with stage lights and visuals" data-caption="Huge crowd at AVA Festival 2025 in Belfast Titanic Quarter with stage lights and visuals" src="https://freight.cargo.site/w/1000/i/603e731f42ff39bc8d45171bc002f43e0ed7b083c97f2f0d94bc1a0886bf3e06/ava-festival-2025-titanic-quarter-main-stage.jpeg" /&#62;&#60;img width="1500" height="1001" width_o="1500" height_o="1001" data-src="https://freight.cargo.site/t/original/i/c5e25be5ade74e106feebbfabab152694ccee06b05d426ad24129ba117cee1fa/ava-festival-2025-bicep-live-belfast.jpeg" data-mid="238951812" border="0" alt="Bicep live show at AVA Festival Belfast with dramatic golden stage lighting and silhouette performance" data-caption="Bicep live show at AVA Festival Belfast with dramatic golden stage lighting and silhouette performance" src="https://freight.cargo.site/w/1000/i/c5e25be5ade74e106feebbfabab152694ccee06b05d426ad24129ba117cee1fa/ava-festival-2025-bicep-live-belfast.jpeg" /&#62;&#60;img width="1429" height="773" width_o="1429" height_o="773" data-src="https://freight.cargo.site/t/original/i/4a875047d071ffb0593bc4a0b262bb55e9a890272c356e9603f78ac985f5bf32/ava-festival-2025-aerial-site-belfast.png" data-mid="238951811" border="0" alt="Aerial view of AVA Festival Belfast site with stages, tents, and Stena Line ship in background" data-caption="Aerial view of AVA Festival Belfast site with stages, tents, and Stena Line ship in background" src="https://freight.cargo.site/w/1000/i/4a875047d071ffb0593bc4a0b262bb55e9a890272c356e9603f78ac985f5bf32/ava-festival-2025-aerial-site-belfast.png" /&#62;&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a7a3f0963df95d34babe32dd3b3a86c3986c84a3925fcaa8f96374cf6560d9a6/ava-festival-2025-999999999-the-dock-stage-belfast.jpeg" data-mid="238951810" border="0" alt="999999999 performing on the AVA x Resident Advisor The Dock stage at AVA Festival Belfast 2025 with crowd dancing under lights" data-caption="999999999 performing on the AVA x Resident Advisor The Dock stage at AVA Festival Belfast 2025 with crowd dancing under lights" src="https://freight.cargo.site/w/1000/i/a7a3f0963df95d34babe32dd3b3a86c3986c84a3925fcaa8f96374cf6560d9a6/ava-festival-2025-999999999-the-dock-stage-belfast.jpeg" /&#62;&#60;img width="1500" height="2250" width_o="1500" height_o="2250" data-src="https://freight.cargo.site/t/original/i/93713f2af59a3f95e0a09ed82cc3a4368b977b4341adbd5d6711d2e3c7d03bc3/ava-festival-2025-daytime-crowd-ava-logo.jpg" data-mid="238951809" border="0" alt="Festival crowd at AVA Festival 2025 daytime event with AVA logo installation in background" data-caption="Festival crowd at AVA Festival 2025 daytime event with AVA logo installation in background" src="https://freight.cargo.site/w/1000/i/93713f2af59a3f95e0a09ed82cc3a4368b977b4341adbd5d6711d2e3c7d03bc3/ava-festival-2025-daytime-crowd-ava-logo.jpg" /&#62;&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/10a7d0e3dff7f158e633f395cc3fe931196db14b75624c5d71661a86476474da/ava-festival-2025-crowd-flags-sunset.jpg" data-mid="238951808" border="0" alt="Festival crowd at AVA Belfast with AVA logo flags waving at sunset" data-caption="Festival crowd at AVA Belfast with AVA logo flags waving at sunset" src="https://freight.cargo.site/w/1000/i/10a7d0e3dff7f158e633f395cc3fe931196db14b75624c5d71661a86476474da/ava-festival-2025-crowd-flags-sunset.jpg" /&#62;&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/deaf089d36fa519019de0ff4a11a3ee927465531cd2630b9b7edbca13ddc6d34/ava-festival-boiler-room-stage-belfast.jpg" data-mid="238951806" border="0" alt="Packed Boiler Room stage at AVA Festival Belfast with purple lighting and crowd energy" data-caption="Packed Boiler Room stage at AVA Festival Belfast with purple lighting and crowd energy" src="https://freight.cargo.site/w/1000/i/deaf089d36fa519019de0ff4a11a3ee927465531cd2630b9b7edbca13ddc6d34/ava-festival-boiler-room-stage-belfast.jpg" /&#62;&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/c1dd7c3d916e1011b5c4f6306d1ca3388772dcf0888c7ac21422b10db58d7607/ava-festival-2025-wing-it-brand-activation.jpg" data-mid="238951807" border="0" alt="Wing It branded Land Rover activation at AVA Festival Belfast 2025" data-caption="Wing It branded Land Rover activation at AVA Festival Belfast 2025" src="https://freight.cargo.site/w/1000/i/c1dd7c3d916e1011b5c4f6306d1ca3388772dcf0888c7ac21422b10db58d7607/ava-festival-2025-wing-it-brand-activation.jpg" /&#62;

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	<item>
		<title>IMMERSE</title>
				
		<link>https://upproductions.co.uk/IMMERSE</link>

		<pubDate>Tue, 11 Jul 2023 14:17:56 +0000</pubDate>

		<dc:creator>UP! Productions</dc:creator>

		<guid isPermaLink="true">https://upproductions.co.uk/IMMERSE</guid>

		<description>
	IMMERSE&#38;nbsp;











What is IMMERSE?

IMMERSE is an innovative 360 audiovisual experience which opens new doors for art and music lovers. This modular concept can feature as a stunning festival stage or as a unique audiovisual experience. IMMERSE brings together leading artists and musicians to create unforgettable, fully immersive environments for audiences and opens the doors for future possibilities.




A Full-Sensory Journey"Imagine yourself, fully immersed, ‘drenched’ in real time by a leading musician and visual artist’s work. You can feel the music, you are transported to their mind, and your sense of experience is immediate and fully formed."

Created by UP! Productions and Visual Spectrum Studio




A fully immersive experience with visual art, lighting &#38;amp; production created by UP! Productions, realised with Visual Spectrum Studio and featuring artists such as Max Cooper,&#38;nbsp;Ben UFO, OR:LA, Mano Le Tough, HAAi, SAOIRSE, Shanti Celeste and many more across three nights of dancing at All Together Now in Waterford in partnership with Diageo &#38;amp;&#38;nbsp;Smirnoff.
Largest Festival Brand Partnership




This is our largest festival brand partnership outside of AVA Festival. In the future, we plan to deliver IMMERSE across different environments from art galleries to outdoor festivals, public city spaces &#38;amp; beyond.











About UP! Productions




UP! Productions creates, produces and programmes all AVA events. We work directly with brands to help build their communities.&#38;nbsp;


	


	
	&#60;img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/0bdcd2e679fe45373c4f54c90a1805c345b362f9fe59d04b54ceea28e6979cc5/ava-x-smirnoff-immerse-stage-aerial-view.jpg" data-mid="238952870" border="0" alt="Aerial view of AVA x Smirnoff IMMERSE stage surrounded by festival crowd and scenic landscape" data-caption="Aerial view of AVA x Smirnoff IMMERSE stage surrounded by festival crowd and scenic landscape" src="https://freight.cargo.site/w/1000/i/0bdcd2e679fe45373c4f54c90a1805c345b362f9fe59d04b54ceea28e6979cc5/ava-x-smirnoff-immerse-stage-aerial-view.jpg" /&#62;&#60;img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/3f27eaa74d567123006570f3c03d4a979e32d4db42d020dd45f129edd14b1662/ava-immerse-stage-daytime-crowd.jpg" data-mid="238952869" border="0" alt="Festival crowd gathered at IMMERSE stage during daytime with LED visuals" data-caption="Festival crowd gathered at IMMERSE stage during daytime with LED visuals" src="https://freight.cargo.site/w/1000/i/3f27eaa74d567123006570f3c03d4a979e32d4db42d020dd45f129edd14b1662/ava-immerse-stage-daytime-crowd.jpg" /&#62;
&#60;img width="1000" height="666" width_o="1000" height_o="666" data-src="https://freight.cargo.site/t/original/i/6b85c0da363f23a6eac622b0c57e0606918902c31e32d5e0fd7f8754952c9463/ava-immerse-stage-night-crowd-visuals.jpeg" data-mid="238952868" border="0" alt="Festival-goers enjoying IMMERSE stage experience under colourful lighting" data-caption="Festival-goers enjoying IMMERSE stage experience under colourful lighting" src="https://freight.cargo.site/w/1000/i/6b85c0da363f23a6eac622b0c57e0606918902c31e32d5e0fd7f8754952c9463/ava-immerse-stage-night-crowd-visuals.jpeg" /&#62;&#60;img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/c3d6c3be462cbe783ac42c939712e261f6a98b74718f947da54868554f37ec82/max-cooper-live-immerse-stage-ava-smirnoff.jpg" data-mid="238952867" border="0" alt="Max Cooper performing immersive live audiovisual show at AVA x Smirnoff IMMERSE stage" data-caption="Max Cooper performing immersive live audiovisual show at AVA x Smirnoff IMMERSE stage" src="https://freight.cargo.site/w/1000/i/c3d6c3be462cbe783ac42c939712e261f6a98b74718f947da54868554f37ec82/max-cooper-live-immerse-stage-ava-smirnoff.jpg" /&#62;&#60;img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/1650e53b207da9bb88c3673cd61cb4947123071294db4619ae0fbe347e3f2b46/ava-x-smirnoff-immerse-stage-all-together-now.jpg" data-mid="238952866" border="0" alt="AVA x Smirnoff IMMERSE stage at All Together Now Festival" data-caption="AVA x Smirnoff IMMERSE stage at All Together Now Festival" src="https://freight.cargo.site/w/1000/i/1650e53b207da9bb88c3673cd61cb4947123071294db4619ae0fbe347e3f2b46/ava-x-smirnoff-immerse-stage-all-together-now.jpg" /&#62;&#60;img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/d00ae0da8f23f0d4f622cbfa48d8fb75723fd0a4df412dc8967c38385f2b23c4/max-cooper-dj-set-ava-immerse-stage.jpg" data-mid="238952865" border="0" alt="Max Cooper live AV set with abstract visuals on panoramic LED screens at IMMERSE stage" data-caption="Max Cooper live AV set with abstract visuals on panoramic LED screens at IMMERSE stage" src="https://freight.cargo.site/w/1000/i/d00ae0da8f23f0d4f622cbfa48d8fb75723fd0a4df412dc8967c38385f2b23c4/max-cooper-dj-set-ava-immerse-stage.jpg" /&#62;&#60;img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/3f92ab447a91ae579a0154b08ee8ca3fcf742bb2efede24e55b198a23801b321/max-cooper-performance-ava-immerse-stage.jpg" data-mid="238952864" border="0" alt="Max Cooper performing with large-scale visuals and lighting at IMMERSE stage" data-caption="Max Cooper performing with large-scale visuals and lighting at IMMERSE stage" src="https://freight.cargo.site/w/1000/i/3f92ab447a91ae579a0154b08ee8ca3fcf742bb2efede24e55b198a23801b321/max-cooper-performance-ava-immerse-stage.jpg" /&#62;&#60;img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/f827f75b203bfee1845b56c2d515fe289ff61c1ef2b028225ac38683701eeb94/ava-immerse-stage-festival-crowd-colour.jpg" data-mid="238952863" border="0" alt="Crowd with vibrant lights and visuals at AVA IMMERSE stage" data-caption="Crowd with vibrant lights and visuals at AVA IMMERSE stage" src="https://freight.cargo.site/w/1000/i/f827f75b203bfee1845b56c2d515fe289ff61c1ef2b028225ac38683701eeb94/ava-immerse-stage-festival-crowd-colour.jpg" /&#62;

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	<item>
		<title>Glossier</title>
				
		<link>https://upproductions.co.uk/Glossier</link>

		<pubDate>Wed, 07 Dec 2022 11:50:43 +0000</pubDate>

		<dc:creator>UP! Productions</dc:creator>

		<guid isPermaLink="true">https://upproductions.co.uk/Glossier</guid>

		<description>
	Glossier
Glossier’s UK Launch at Carousel, London





Glossier Studio, tailored specifically for London’s beauty enthusiasts. The events successfully attracted and engaged the UK beauty press, influencers, and Glossier’s most passionate fans.


Reception from Glossier
“We’re overwhelmed by the reception Glossier has received in the UK. British women are so engaged with Glossier — we’ve seen thousands of customers posting about their new Glossier products on Instagram in the past few weeks. We’re excited to continue growing our community in London, and look forward to bringing the Glossier IRL experience to the UK”.

	&#60;img width="1500" height="999" width_o="1500" height_o="999" data-src="https://freight.cargo.site/t/original/i/dfec246e07d5056091863714017660c5ae76473b6e7d49977f5a6dacd9e18bcf/glossier-pop-up-interior-moodboard-closeup.jpeg" data-mid="238951575" border="0" alt="Close-up of Glossier pop-up moodboard wall featuring beauty photography and creative collage." data-caption="Close-up of Glossier pop-up moodboard wall featuring beauty photography and creative collage." src="https://freight.cargo.site/w/1000/i/dfec246e07d5056091863714017660c5ae76473b6e7d49977f5a6dacd9e18bcf/glossier-pop-up-interior-moodboard-closeup.jpeg" /&#62;&#60;img width="1500" height="998" width_o="1500" height_o="998" data-src="https://freight.cargo.site/t/original/i/25764872ae924db17b907647420debacf3f538b53b2fdc9732a6e388256ef19f/glossier-pop-up-interior-pink-lounge-seating.jpeg" data-mid="238951574" border="0" alt="Glossier pop-up interior with curved pink sofa, velvet chairs, mood board wall, and soft pink decor." data-caption="Glossier pop-up interior with curved pink sofa, velvet chairs, mood board wall, and soft pink decor." src="https://freight.cargo.site/w/1000/i/25764872ae924db17b907647420debacf3f538b53b2fdc9732a6e388256ef19f/glossier-pop-up-interior-pink-lounge-seating.jpeg" /&#62;&#60;img width="1500" height="998" width_o="1500" height_o="998" data-src="https://freight.cargo.site/t/original/i/6fc40d6efb1e7584f6783313372cfba60169c11109f8552ac9dfc0e127924bca/glossier-brand-booklet-on-table-lamp.jpeg" data-mid="238951573" border="0" alt="Glossier brand booklet with model&#38;rsquo;s face placed on mirrored side table next to a lamp." data-caption="Glossier brand booklet with model’s face placed on mirrored side table next to a lamp." src="https://freight.cargo.site/w/1000/i/6fc40d6efb1e7584f6783313372cfba60169c11109f8552ac9dfc0e127924bca/glossier-brand-booklet-on-table-lamp.jpeg" /&#62;&#60;img width="1500" height="999" width_o="1500" height_o="999" data-src="https://freight.cargo.site/t/original/i/f4ec439e11790f39b8b27fa9f8b320fde1aceb02150ed94db2b3db0ebba763b5/glossier-event-crowd-with-pink-gift-bags.jpg" data-mid="238951572" border="0" alt="Guests at Glossier London event collecting branded pink gift bags near the entrance." data-caption="Guests at Glossier London event collecting branded pink gift bags near the entrance." src="https://freight.cargo.site/w/1000/i/f4ec439e11790f39b8b27fa9f8b320fde1aceb02150ed94db2b3db0ebba763b5/glossier-event-crowd-with-pink-gift-bags.jpg" /&#62;&#60;img width="1500" height="999" width_o="1500" height_o="999" data-src="https://freight.cargo.site/t/original/i/fff86d9d9e0de8f4972472a8a934d9af6c3f68435bc16754a6c7b6924ae082bb/glossier-pop-up-downstairs-brown-sofa-red-rug.jpg" data-mid="238951571" border="0" alt="Glossier pop-up lower floor with brown leather sofa, pink chairs, red rug, and product display counters." data-caption="Glossier pop-up lower floor with brown leather sofa, pink chairs, red rug, and product display counters." src="https://freight.cargo.site/w/1000/i/fff86d9d9e0de8f4972472a8a934d9af6c3f68435bc16754a6c7b6924ae082bb/glossier-pop-up-downstairs-brown-sofa-red-rug.jpg" /&#62;&#60;img width="1500" height="998" width_o="1500" height_o="998" data-src="https://freight.cargo.site/t/original/i/debda18b1438b809745f04aca0355c380b80557d964e59d6291e3a4de84d4676/-glossier-pop-up-storefront-london-pink-green-interior.jpeg" data-mid="238951570" border="0" alt="Glossier London pop-up interior with blue sofas, pink walls, large model portraits, and product displays." data-caption="Glossier London pop-up interior with blue sofas, pink walls, large model portraits, and product displays." src="https://freight.cargo.site/w/1000/i/debda18b1438b809745f04aca0355c380b80557d964e59d6291e3a4de84d4676/-glossier-pop-up-storefront-london-pink-green-interior.jpeg" /&#62;&#60;img width="1500" height="923" width_o="1500" height_o="923" data-src="https://freight.cargo.site/t/original/i/2fb24522ec1eb2363cba7d4b1a17c1fdd9b0c5474577cf856c817bd482f5f2dd/glossier-london-event-long-table-pink-flowers.jpeg" data-mid="238951569" border="0" alt="Long dining table at Glossier London event decorated with pink roses and floral centrepieces." data-caption="Long dining table at Glossier London event decorated with pink roses and floral centrepieces." src="https://freight.cargo.site/w/1000/i/2fb24522ec1eb2363cba7d4b1a17c1fdd9b0c5474577cf856c817bd482f5f2dd/glossier-london-event-long-table-pink-flowers.jpeg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Sheertex</title>
				
		<link>https://upproductions.co.uk/Sheertex</link>

		<pubDate>Wed, 07 Dec 2022 12:25:25 +0000</pubDate>

		<dc:creator>UP! Productions</dc:creator>

		<guid isPermaLink="true">https://upproductions.co.uk/Sheertex</guid>

		<description>
	
	


	Sheertex

Innovative Pop-Up Launch for Sheertex in London




UP! Productions takes great pride in working with innovative global brands that push the boundaries. Sheertex does exactly that by proving the resiliency of the Sheertex® knit.&#38;nbsp;












We help brands connect with their audience through experiential retail marketing.











Bringing Ripless Tights to the UK Market




We worked with Sheertex to launch their innovative ripless tights to the UK market through a press launch event, an investors' dinner, and a separate press &#38;amp; influencer dinner. We took their textile lab strength tests to London and brought them all to life for the media, their loyal fan base, and their investors.

Sheertex at Carnaby Street: London Fashion Week Retail Experience





Following the success of this event, we brought the Sheertex brand to Carnaby Street, London, for a unique 3-week pop-up retail experience during London Fashion Week. 










As a leading retail activation agency in the UK, our team sourced, leased, designed, built, and staffed the store, working closely with Sheertex to maximise retail opportunities.&#38;nbsp;










The Carnaby Street pop-up showcased resilient tights to fans, influencers, and investors alike.







"I recently had the pleasure of working with Sarah and her team for several corporate events, and I cannot express how impressed I am with their exceptional services. From start to finish, they demonstrated an unparalleled level of professionalism, creativity, and attention to detail, ensuring that every aspect of our event was flawlessly executed. Would 10 on 10 recommend!" 
Sam Colby, Sheertex Executive Vice President.


	
&#60;img width="1500" height="1906" width_o="1500" height_o="1906" data-src="https://freight.cargo.site/t/original/i/3495c6fc49899344ec2d9f3f2fca056ccc090b959544c32e5cadc4056802a36c/sheertex-london-pop-up-storefront-green.jpg" data-mid="238951527" border="0" alt="Exterior of Sheertex London pop-up store painted lime green with brand logo and tights campaign slogan." data-caption="Exterior of Sheertex London pop-up store painted lime green with brand logo and tights campaign slogan." src="https://freight.cargo.site/w/1000/i/3495c6fc49899344ec2d9f3f2fca056ccc090b959544c32e5cadc4056802a36c/sheertex-london-pop-up-storefront-green.jpg" /&#62;

&#60;img width="1125" height="1500" width_o="1125" height_o="1500" data-src="https://freight.cargo.site/t/original/i/f6b563f4dd9c7e8af5ccf60286ba1232a754e69e5791b8e9df4f91009b148696/sheertex-display-wall-never-wear-disposable-tights.jpg" data-mid="238951526" border="0" alt="Sheertex store display wall with slogan 'Never wear disposable tights again' surrounded by tights packaging." data-caption="Sheertex store display wall with slogan 'Never wear disposable tights again' surrounded by tights packaging." src="https://freight.cargo.site/w/1000/i/f6b563f4dd9c7e8af5ccf60286ba1232a754e69e5791b8e9df4f91009b148696/sheertex-display-wall-never-wear-disposable-tights.jpg" /&#62;&#60;img width="1500" height="970" width_o="1500" height_o="970" data-src="https://freight.cargo.site/t/original/i/10cb42a4335be6542ee821a774ddda4208c03004778e4a96e5903f51b419bbdc/sheertex-showroom-interior-sofa-art-display.jpeg" data-mid="238951525" border="0" alt="Sheertex showroom interior with circular white sofa, branded counter, and tights art displays." data-caption="Sheertex showroom interior with circular white sofa, branded counter, and tights art displays." src="https://freight.cargo.site/w/1000/i/10cb42a4335be6542ee821a774ddda4208c03004778e4a96e5903f51b419bbdc/sheertex-showroom-interior-sofa-art-display.jpeg" /&#62;&#60;img width="1500" height="1734" width_o="1500" height_o="1734" data-src="https://freight.cargo.site/t/original/i/f0f6308d5484057cf43f75e157db22c01bbe493d2046966c9d7202a94dd19e15/sheertex-tights-packaging-closeup-scissors-design.jpg" data-mid="238951524" border="0" alt="Close-up of Sheertex tights packaging with scissors graphic on lime green background." data-caption="Close-up of Sheertex tights packaging with scissors graphic on lime green background." src="https://freight.cargo.site/w/1000/i/f0f6308d5484057cf43f75e157db22c01bbe493d2046966c9d7202a94dd19e15/sheertex-tights-packaging-closeup-scissors-design.jpg" /&#62;&#60;img width="1125" height="1500" width_o="1125" height_o="1500" data-src="https://freight.cargo.site/t/original/i/f119d212f92a7b153688d5e0c9c1f0e05cb3a3b09d27175afbbf6fab4cfc1e4a/sheertex-pop-up-store-mannequins-strong-tights.jpg" data-mid="238951523" border="0" alt="Mannequins wearing Sheertex tights inside the pop-up store with slogan 'Not a fashion pop-up. Just really strong tights.'" data-caption="Mannequins wearing Sheertex tights inside the pop-up store with slogan 'Not a fashion pop-up. Just really strong tights.'" src="https://freight.cargo.site/w/1000/i/f119d212f92a7b153688d5e0c9c1f0e05cb3a3b09d27175afbbf6fab4cfc1e4a/sheertex-pop-up-store-mannequins-strong-tights.jpg" /&#62;&#60;img width="1125" height="1500" width_o="1125" height_o="1500" data-src="https://freight.cargo.site/t/original/i/6461ee2d91afb1320c5cebb06bc4009c4efa930b4de0ddf630bbd5fffc7a1385/sheertex-durability-test-display-rip-resistant-tights.jpg" data-mid="238951522" border="0" alt="Sheertex durability display showing tights stretched over industrial tools and CO2 canister." data-caption="Sheertex durability display showing tights stretched over industrial tools and CO2 canister." src="https://freight.cargo.site/w/1000/i/6461ee2d91afb1320c5cebb06bc4009c4efa930b4de0ddf630bbd5fffc7a1385/sheertex-durability-test-display-rip-resistant-tights.jpg" /&#62;&#60;img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/52446adcbb58906d4a7033f3fb976371c92f977fe31043e6bf5689917bff8769/sheertex-pop-up-interior-brand-logo-display.png" data-mid="238951521" border="0" alt="Sheertex pop-up interior with seating area and brand logo displayed on a black grid wall filled with product boxes." data-caption="Sheertex pop-up interior with seating area and brand logo displayed on a black grid wall filled with product boxes." src="https://freight.cargo.site/w/1000/i/52446adcbb58906d4a7033f3fb976371c92f977fe31043e6bf5689917bff8769/sheertex-pop-up-interior-brand-logo-display.png" /&#62;&#60;img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/7b2ec0c016c0ef95479d6435063f3de08a25f69e287f1e6209674f980d260bd0/sheertex-campaign-window-high-heels-tights.jpg" data-mid="238951520" border="0" alt="Sheertex campaign window graphic showing black high heels stretching rip-resistant tights." data-caption="Sheertex campaign window graphic showing black high heels stretching rip-resistant tights." src="https://freight.cargo.site/w/1000/i/7b2ec0c016c0ef95479d6435063f3de08a25f69e287f1e6209674f980d260bd0/sheertex-campaign-window-high-heels-tights.jpg" /&#62;&#60;img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/81b1d9e484f8c8e8c6977d1f83d633353dad5547c0d618b1718c8a405d7b19d0/sheertex-campaign-window-slogan-strong-tights.jpg" data-mid="238951519" border="0" alt="Sheertex campaign window with slogan 'Not a fashion pop-up. Just really strong tights." data-caption="Sheertex campaign window with slogan 'Not a fashion pop-up. Just really strong tights." src="https://freight.cargo.site/w/1000/i/81b1d9e484f8c8e8c6977d1f83d633353dad5547c0d618b1718c8a405d7b19d0/sheertex-campaign-window-slogan-strong-tights.jpg" /&#62;&#60;img width="1500" height="1116" width_o="1500" height_o="1116" data-src="https://freight.cargo.site/t/original/i/a61655c4638635f478e08b432a85e1f84377bf21c1bd28e36170c88073c9decb/sheertex-activation-lounge-interior-brand-display.jpeg" data-mid="238951518" border="0" alt="Modern lounge area inside Sheertex activation space with branded counter, leg displays, and seating." data-caption="Modern lounge area inside Sheertex activation space with branded counter, leg displays, and seating." src="https://freight.cargo.site/w/1000/i/a61655c4638635f478e08b432a85e1f84377bf21c1bd28e36170c88073c9decb/sheertex-activation-lounge-interior-brand-display.jpeg" /&#62;&#60;img width="1125" height="1500" width_o="1125" height_o="1500" data-src="https://freight.cargo.site/t/original/i/592577e98c2e4f609c65fde9533a1e34bb234c54e0f2f7b02575ab2fc967436f/sheertex-pop-up-store-interior-mannequins-size-chart.jpg" data-mid="238951517" border="0" alt="Interior of Sheertex pop-up store with mannequins in rip-resistant tights, size chart, and product display." data-caption="Interior of Sheertex pop-up store with mannequins in rip-resistant tights, size chart, and product display." src="https://freight.cargo.site/w/1000/i/592577e98c2e4f609c65fde9533a1e34bb234c54e0f2f7b02575ab2fc967436f/sheertex-pop-up-store-interior-mannequins-size-chart.jpg" /&#62;&#60;img width="1500" height="998" width_o="1500" height_o="998" data-src="https://freight.cargo.site/t/original/i/bcbfef072f3cf12d05630feb623cf756d9ec8e091420fb68fcf23be93e00abe7/sheertex-event-dinner-table-brand-activation.jpg" data-mid="238951516" border="0" alt="Elegant Sheertex brand activation dinner setup with white tablecloths, black napkins, candles, and floral arrangements." data-caption="Elegant Sheertex brand activation dinner setup with white tablecloths, black napkins, candles, and floral arrangements." src="https://freight.cargo.site/w/1000/i/bcbfef072f3cf12d05630feb623cf756d9ec8e091420fb68fcf23be93e00abe7/sheertex-event-dinner-table-brand-activation.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>AVA London By Day</title>
				
		<link>https://upproductions.co.uk/AVA-London-By-Day</link>

		<pubDate>Wed, 30 Nov 2022 17:27:37 +0000</pubDate>

		<dc:creator>UP! Productions</dc:creator>

		<guid isPermaLink="true">https://upproductions.co.uk/AVA-London-By-Day</guid>

		<description>
	

	AVA London Conference

AVA London is an annual multi-day festival and conference that unites the world’s top musicians, thought leaders, and industry professionals for an unmissable celebration of cutting-edge electronic music, culture, and creativity in London. As a leader in festival content and innovation, AVA London offers a unique blend of industry panels, creative workshops, and live performances that elevate electronic music and the wider arts scene.

Why Attend AVA London?


• Global Industry Networking:
Connect with record labels, artists, and culture enthusiasts from across the UK and beyond.


• Expert-Led Discussions:
Participate in groundbreaking conversations about the future of electronic music, diversity, technology, and cross-cultural collaboration.


• Nightly Performances:
Experience world-class live shows and DJ sets from internationally recognised music talents and visionary artists.


• Showcase Venues: 
Hosted at London’s renowned arts and culture institutions such as the British Library, HERE at Outernet, EartH, The Standard, and previously Printworks.




With a festival-style format, AVA London provides a platform for industry professionals, artists and culture enthusiasts to gather, discuss and ignite the industry with ideas by day, then attend cutting-edge electronic music shows by night. Our goal is to push the boundaries of cross-cultural collaboration &#38;amp; help shape the future of our scene.
Working with artistic and industry thought leaders, UP Productions creates the ideal landscape for delegates and creatives to link with clients, partners and talent. In 2025, UP Productions hosted AVA London from day into night at several leading arts and culture institutions: the British Library, HERE at Outernet, EartH, The Standard, previously Printworks.

Past Speakers &#38;amp; Partners
Charli XCX, Brian Eno, FKA twigs, Irvine Welsh, Monroe Bergdorf, Orbital, Bicep, Octave One, Annie Mac, Hot Chip, Mala &#38;amp; Kode, Amy Lamé, Black Artist Database, Weirdcore,&#38;nbsp; David Rudnick, Major League DJz, Resident Advisor, Abbey Road Studios, Believe Digtial, Soundcloud, Sentric Electronic, Ninja Tune, Warp Publishing, XL Recordings,&#38;nbsp; PRS For Music, Hennessy, Square, One House, The British Library, The Standard
 Core Services &#38;amp; Event Focus:
• Music Programming
• Brand &#38;amp; Partner Activations
• Press and Media Events
• Event Management
• Site Logistics and Staffing




Join AVA London for an immersive experience at the forefront of electronic music, arts, and culture. Discover the latest trends, meet top performers, and shape the future of the creative industry in the heart of London.


	

&#60;img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/a6174a5344c8790bbba8f0537495ee4be24b2ec61b47e8904fad8c9ff113f70c/ava-london-2025-charli-xcx-chal-ravens-talk.jpeg" data-mid="238953957" border="0" alt="Charli XCX in conversation with Chal Ravens during Resident Advisor Exchange Live at AVA London." data-caption="Charli XCX in conversation with Chal Ravens during Resident Advisor Exchange Live at AVA London." src="https://freight.cargo.site/w/1000/i/a6174a5344c8790bbba8f0537495ee4be24b2ec61b47e8904fad8c9ff113f70c/ava-london-2025-charli-xcx-chal-ravens-talk.jpeg" /&#62;
&#60;img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/10dc2e11149cd7bdab3ec7279f8204c158da41a278aee9deeea523c674fb8341/ava-london-2025-brian-eno-donna-grantis-keynote.jpeg" data-mid="238953956" border="0" alt="Brian Eno and Donna Grantis on stage at AVA London keynote discussion presented by EarthPercent." data-caption="Brian Eno and Donna Grantis on stage at AVA London keynote discussion presented by EarthPercent." src="https://freight.cargo.site/w/1000/i/10dc2e11149cd7bdab3ec7279f8204c158da41a278aee9deeea523c674fb8341/ava-london-2025-brian-eno-donna-grantis-keynote.jpeg" /&#62;&#60;img width="1500" height="2250" width_o="1500" height_o="2250" data-src="https://freight.cargo.site/t/original/i/71f0fc842aec1f557a27437966b1206cb5c615a07f392b8d0c155d8b3cd03bea/ava-london-2025-panel-discussion-printworks.jpg" data-mid="238953955" border="0" alt="Audience watching panel discussion on stage at AVA London conference in Printworks with purple lighting." data-caption="Audience watching panel discussion on stage at AVA London conference in Printworks with purple lighting." src="https://freight.cargo.site/w/1000/i/71f0fc842aec1f557a27437966b1206cb5c615a07f392b8d0c155d8b3cd03bea/ava-london-2025-panel-discussion-printworks.jpg" /&#62;&#60;img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/c9f547c7c4f39fa2fa8bab4241082fe7801cf0628dba41c979276f8c35b322eb/ava-london-2025-fka-twigs-keynote.jpg" data-mid="238953954" border="0" alt="FKA twigs keynote conversation at AVA London.&#38;rdquo;" data-caption="FKA twigs keynote conversation at AVA London.”" src="https://freight.cargo.site/w/1000/i/c9f547c7c4f39fa2fa8bab4241082fe7801cf0628dba41c979276f8c35b322eb/ava-london-2025-fka-twigs-keynote.jpg" /&#62;&#60;img width="1500" height="2250" width_o="1500" height_o="2250" data-src="https://freight.cargo.site/t/original/i/4b93c33e887982f6fc8570a19a4ebb2e5f4b02e469c9827d62ccc853a06ae79f/ava-london-2025-hot-chip-printworks.jpg" data-mid="238953953" border="0" alt="Hot Chip conversation at AVA London Printworks." data-caption="Hot Chip conversation at AVA London Printworks." src="https://freight.cargo.site/w/1000/i/4b93c33e887982f6fc8570a19a4ebb2e5f4b02e469c9827d62ccc853a06ae79f/ava-london-2025-hot-chip-printworks.jpg" /&#62;&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/f4783c16fdc11d03d9ac0eb07208c5bba6c07ead3b48804361508b500564a0fc/ava-london-2025-underworld-keynote.jpg" data-mid="238953952" border="0" alt="Underworld opening keynote with Karl Hyde and Rick Smith in conversation at AVA London, British Library." data-caption="Underworld opening keynote with Karl Hyde and Rick Smith in conversation at AVA London, British Library." src="https://freight.cargo.site/w/1000/i/f4783c16fdc11d03d9ac0eb07208c5bba6c07ead3b48804361508b500564a0fc/ava-london-2025-underworld-keynote.jpg" /&#62;&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/98bb51d79355c7d97d6eb41151347500d2d898f454e844d3e4e17086aeb1cf57/ava-london-2025-horsegiirl-keynote.jpg" data-mid="238953951" border="0" alt="HorsegiirL keynote interview at AVA London, British Library." data-caption="HorsegiirL keynote interview at AVA London, British Library." src="https://freight.cargo.site/w/1000/i/98bb51d79355c7d97d6eb41151347500d2d898f454e844d3e4e17086aeb1cf57/ava-london-2025-horsegiirl-keynote.jpg" /&#62;&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/6688c63ed55e02ea29676ef339209ffc91e0ad80114a86d7e362127c55a01729/ava-london-2025-kneecap-panel.jpg" data-mid="238953950" border="0" alt="Kneecap panel talk at AVA London, British Library." data-caption="Kneecap panel talk at AVA London, British Library." src="https://freight.cargo.site/w/1000/i/6688c63ed55e02ea29676ef339209ffc91e0ad80114a86d7e362127c55a01729/ava-london-2025-kneecap-panel.jpg" /&#62;&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/759b0f37e549fc8cd0b048494e43933d59cb535e95b63167b560c3d60e2b8593/ava-london-2025-british-library-event-curation-panel.jpeg" data-mid="238953949" border="0" alt="Audience view of panel discussion on 'The Art of Event Curation' at AVA London conference in the British Library." data-caption="Audience view of panel discussion on 'The Art of Event Curation' at AVA London conference in the British Library." src="https://freight.cargo.site/w/1000/i/759b0f37e549fc8cd0b048494e43933d59cb535e95b63167b560c3d60e2b8593/ava-london-2025-british-library-event-curation-panel.jpeg" /&#62;&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/46c456763dfaf0c15cd90b5dd52c0667fcf574fa50441c8a0c35cc7c3be2e0b9/ava-london-2025-changing-landscapes-dance-music-printworks.jpg" data-mid="238953948" border="0" alt="Panel discussion on 'The Changing Landscapes of Dance Music' presented by Black Artist Database at AVA London in Printworks" data-caption="Panel discussion on 'The Changing Landscapes of Dance Music' presented by Black Artist Database at AVA London in Printworks" src="https://freight.cargo.site/w/1000/i/46c456763dfaf0c15cd90b5dd52c0667fcf574fa50441c8a0c35cc7c3be2e0b9/ava-london-2025-changing-landscapes-dance-music-printworks.jpg" /&#62;&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/4af161b129c0a223dfc3cda260f8953664d1fe53bd8498a9fd69fb4344cc087a/ava-london-2025-the-venue-perspective-panel.jpg" data-mid="238953947" border="0" alt="Panel discussion titled 'The Venue Perspective' on stage at AVA London with audience in attendance." data-caption="Panel discussion titled 'The Venue Perspective' on stage at AVA London with audience in attendance." src="https://freight.cargo.site/w/1000/i/4af161b129c0a223dfc3cda260f8953664d1fe53bd8498a9fd69fb4344cc087a/ava-london-2025-the-venue-perspective-panel.jpg" /&#62;&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/65e6230363a3f40b08d290b63dad1d70a2ad86144ba9ff2249f552be1f3229c6/ava-london-2025-marcel-dettmann-keynote.jpg" data-mid="238953946" border="0" alt="Marcel Dettmann interview at AVA London, British Library." data-caption="Marcel Dettmann interview at AVA London, British Library." src="https://freight.cargo.site/w/1000/i/65e6230363a3f40b08d290b63dad1d70a2ad86144ba9ff2249f552be1f3229c6/ava-london-2025-marcel-dettmann-keynote.jpg" /&#62;&#60;img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/96bcba83870a60d99efeb42e0430c60eba23234ad7d502a587bea704eb4ed336/ava-london-2025-piri-tiktok-conversation.jpeg" data-mid="238953945" border="0" alt="Piri in conversation on stage during TikTok session at AVA London conference." data-caption="Piri in conversation on stage during TikTok session at AVA London conference." src="https://freight.cargo.site/w/1000/i/96bcba83870a60d99efeb42e0430c60eba23234ad7d502a587bea704eb4ed336/ava-london-2025-piri-tiktok-conversation.jpeg" /&#62;&#60;img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/049e43ee2d9aaf9e70227b2d6b90aba6a8692aea429de07a95e05a5f73472556/ava-london-2025-there-arent-enough-djs-keynote.jpeg" data-mid="238953944" border="0" alt="Keynote stage at AVA London with large screen reading 'There Aren&#38;rsquo;t Enough DJs' in bold text." data-caption="Keynote stage at AVA London with large screen reading 'There Aren’t Enough DJs' in bold text." src="https://freight.cargo.site/w/1000/i/049e43ee2d9aaf9e70227b2d6b90aba6a8692aea429de07a95e05a5f73472556/ava-london-2025-there-arent-enough-djs-keynote.jpeg" /&#62;&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/334e6e740933c89b2cb5244f6af837b0691407240ff6636e1accf1e0d7a5cc00/ava-london-2025-re-queering-dancefloors.jpg" data-mid="238953943" border="0" alt="Re-Queering Dancefloors panel at AVA London, British Library." data-caption="Re-Queering Dancefloors panel at AVA London, British Library." src="https://freight.cargo.site/w/1000/i/334e6e740933c89b2cb5244f6af837b0691407240ff6636e1accf1e0d7a5cc00/ava-london-2025-re-queering-dancefloors.jpg" /&#62;&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/67a7db60f4b68613363d9c626b1ed687c5446b912c46cb589888b61fafede529/ava-london-2025-printworks-conference-crowd.jpg" data-mid="238953942" border="0" alt="Crowd gathered inside Printworks during AVA London conference with AVA branded installation and lighting." data-caption="Crowd gathered inside Printworks during AVA London conference with AVA branded installation and lighting." src="https://freight.cargo.site/w/1000/i/67a7db60f4b68613363d9c626b1ed687c5446b912c46cb589888b61fafede529/ava-london-2025-printworks-conference-crowd.jpg" /&#62;&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/8613797d278e6fc1e8c5924a69ec78b62705a26833a971e27c4ffa5faafe3aff/ava-london-2025-easol-demo-lounge..jpg" data-mid="238953941" border="0" alt=" Easol Demo Lounge at AVA London Conference with attendees and branded banners" data-caption=" Easol Demo Lounge at AVA London Conference with attendees and branded banners" src="https://freight.cargo.site/w/1000/i/8613797d278e6fc1e8c5924a69ec78b62705a26833a971e27c4ffa5faafe3aff/ava-london-2025-easol-demo-lounge..jpg" /&#62;&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/e45ee72796b7c22afd2127a83e11d5cd252da44e26ae44cc76df73ada06833d8/ava-london-2025-jarvis-cocker-keynote.jpg" data-mid="238953940" border="0" alt="Jarvis Cocker speaking at AVA London with an image projected behind him." data-caption="Jarvis Cocker speaking at AVA London with an image projected behind him." src="https://freight.cargo.site/w/1000/i/e45ee72796b7c22afd2127a83e11d5cd252da44e26ae44cc76df73ada06833d8/ava-london-2025-jarvis-cocker-keynote.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>AVA London By Night</title>
				
		<link>https://upproductions.co.uk/AVA-London-By-Night</link>

		<pubDate>Mon, 12 May 2025 15:53:52 +0000</pubDate>

		<dc:creator>UP! Productions</dc:creator>

		<guid isPermaLink="true">https://upproductions.co.uk/AVA-London-By-Night</guid>

		<description>
	

	AVA London Club
    
AVA London Club is a leading annual electronic music festival and conference in London, uniting world-class musicians, DJs, producers, industry professionals, and culture enthusiasts. Hosted at renowned London venues such as the British Library, HERE at Outernet, EartH, and The Standard, AVA London delivers inspiring daytime panels and non-stop electronic music nights.

















Why Attend AVA London By Night?


• Experience London’s top electronic music events and groundbreaking club nights

• Gain insights from international music industry leaders and creative innovators


• Network with fellow artists, professionals, and partners in the heart of London
















Past Headliners and Partners


Artists: Bicep, Marlon Hoffstat (DJ Daddy Trance), Mall Grab, Max Cooper, X Club, DJ Seinfeld, Hunee, Job Jobse, Orbital, Ross from Friends – and more


Partners: Resident Advisor, Abbey Road Studios, Believe Digital, SoundCloud, Sentric Electronic, Ninja Tune, Warp Publishing, XL Recordings, PRS For Music, Hennessy, Square, One House, Printworks, The Standard, HERE at Outernet, KOKO Electronic



Core Festival Features


• Electronic music programming &#38;amp; live performances
• Industry networking &#38;amp; partner activations
• Press and media events
• Professional event and site management
• Expert staffing



Location


Hosted at premier London arts and culture venues: British Library, HERE at Outernet, EartH, The Standard. Experience the best of London’s electronic music scene, from day into night.
















Join AVA London for an immersive experience at the forefront of electronic music, arts, and culture. Discover the latest trends, meet top performers, and shape the future of the creative industry in the heart of London.






	

&#60;img width="1500" height="2250" width_o="1500" height_o="2250" data-src="https://freight.cargo.site/t/original/i/87b28bc9c34e918cfe1f11a2b7eab16f1cd687750679c2925468d78998b2eba7/ava-london-2025-printworks-blue-lights.jpg" data-mid="239104080" border="0" alt="Blue stage lights illuminate Printworks London during AVA Club night with full crowd and DJ on stage." data-caption="Blue stage lights illuminate Printworks London during AVA Club night with full crowd and DJ on stage." src="https://freight.cargo.site/w/1000/i/87b28bc9c34e918cfe1f11a2b7eab16f1cd687750679c2925468d78998b2eba7/ava-london-2025-printworks-blue-lights.jpg" /&#62;&#60;img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/45d3cbe59211ef71ace29db4093f833ab95ee1714cded3f8ee9e98a52bfbcb0a/ava-london-2025-erika-de-casier-earth-hackney.jpg" data-mid="239104079" border="0" alt="Erika de Casier performing at EartH Hackney for AVA London, silhouetted in soft pastel lighting." data-caption="Erika de Casier performing at EartH Hackney for AVA London, silhouetted in soft pastel lighting." src="https://freight.cargo.site/w/1000/i/45d3cbe59211ef71ace29db4093f833ab95ee1714cded3f8ee9e98a52bfbcb0a/ava-london-2025-erika-de-casier-earth-hackney.jpg" /&#62;
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/cc42046f03a4af816468696abdeb928d3c3b171cbd651d27b015d5869ff17597/ava-london-2025-dj-red-lights-crowd.jpg" data-mid="239104078" border="0" alt="DJ performing at AVA London event under vivid red lights with crowd dancing below AVA logo." data-caption="DJ performing at AVA London event under vivid red lights with crowd dancing below AVA logo." src="https://freight.cargo.site/w/1000/i/cc42046f03a4af816468696abdeb928d3c3b171cbd651d27b015d5869ff17597/ava-london-2025-dj-red-lights-crowd.jpg" /&#62;&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/4e988068236d77e3edd463091c52749561a8e2d1ee5bc8271a4defccf0b3e994/ava-london-2025-x-club-the-cause.jpg" data-mid="239104137" border="0" alt="X Club performing at The Cause for AVA London, surrounded by a high-energy crowd under warm stage lighting." data-caption="X Club performing at The Cause for AVA London, surrounded by a high-energy crowd under warm stage lighting." src="https://freight.cargo.site/w/1000/i/4e988068236d77e3edd463091c52749561a8e2d1ee5bc8271a4defccf0b3e994/ava-london-2025-x-club-the-cause.jpg" /&#62;
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/d0184c09e4e01f610241b0d7a0f8669889337fcf32fe44498f28067fef71cfb8/ava-london-2025-kojaque-live-earth-hackney.jpg" data-mid="239104077" border="0" alt="Kojaque performing live at EartH Hackney for AVA London, bathed in deep red stage lighting with AVA logo on screen." data-caption="Kojaque performing live at EartH Hackney for AVA London, bathed in deep red stage lighting with AVA logo on screen." src="https://freight.cargo.site/w/1000/i/d0184c09e4e01f610241b0d7a0f8669889337fcf32fe44498f28067fef71cfb8/ava-london-2025-kojaque-live-earth-hackney.jpg" /&#62;&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/b4d0a3a519b65ddf00aed5e4c16183bec07164319d5e2460ea15480119ac45a9/ava-london-2025-here-outernet-blue-lights.jpg" data-mid="239104076" border="0" alt="DJ performing at AVA London afterparty at HERE at Outernet, blue lighting beams over crowd." data-caption="DJ performing at AVA London afterparty at HERE at Outernet, blue lighting beams over crowd." src="https://freight.cargo.site/w/1000/i/b4d0a3a519b65ddf00aed5e4c16183bec07164319d5e2460ea15480119ac45a9/ava-london-2025-here-outernet-blue-lights.jpg" /&#62;&#60;img width="1500" height="2250" width_o="1500" height_o="2250" data-src="https://freight.cargo.site/t/original/i/9d6999458a08056d71316d2a94d134d689d1cec52d2e5cbad5465dfc856e58ce/ava-london-2025-printworks-orange-lights.jpg" data-mid="239104075" border="0" alt="Orange lighting beams over crowd at Printworks London during AVA Club night." data-caption="Orange lighting beams over crowd at Printworks London during AVA Club night." src="https://freight.cargo.site/w/1000/i/9d6999458a08056d71316d2a94d134d689d1cec52d2e5cbad5465dfc856e58ce/ava-london-2025-printworks-orange-lights.jpg" /&#62;&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/1f72fe638ea1077ed09d63a4385597074aedf2417fb159fac798f8c5750437dd/ava-london-2025-ryoji-ikeda-here-outernet.jpg" data-mid="239104074" border="0" alt="Ryoji Ikeda performing at HERE at Outernet for AVA London with abstract black-and-white visuals and packed audience." data-caption="Ryoji Ikeda performing at HERE at Outernet for AVA London with abstract black-and-white visuals and packed audience." src="https://freight.cargo.site/w/1000/i/1f72fe638ea1077ed09d63a4385597074aedf2417fb159fac798f8c5750437dd/ava-london-2025-ryoji-ikeda-here-outernet.jpg" /&#62;&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/997e8eab12c02ecd64d4ab235df57f45029daeb4033241740bded1c0ca886107/ava-london-2025-printworks-crowd-blackwhite.jpg" data-mid="239104073" border="0" alt="Crowd packed inside Printworks London during AVA Club night under monochrome lighting." data-caption="Crowd packed inside Printworks London during AVA Club night under monochrome lighting." src="https://freight.cargo.site/w/1000/i/997e8eab12c02ecd64d4ab235df57f45029daeb4033241740bded1c0ca886107/ava-london-2025-printworks-crowd-blackwhite.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Paired</title>
				
		<link>https://upproductions.co.uk/Paired</link>

		<pubDate>Thu, 15 Dec 2022 14:18:25 +0000</pubDate>

		<dc:creator>UP! Productions</dc:creator>

		<guid isPermaLink="true">https://upproductions.co.uk/Paired</guid>

		<description>
	Paired
    










London’s Ultimate Food and Music Experience



Discover Paired, a one-of-a-kind event series redefining London’s cultural landscape by uniting international cuisine with underground music. In exclusive partnership with Carousel London, Paired curates unforgettable evenings where top chefs collaborate with world-class DJs.&#38;nbsp;



After searching for unique London venues rarely open to music events, UP! handpicks remarkable locations to host these intimate nights. Each event features acclaimed chefs “paired” with dynamic electronic and dance music talents, delivering a sensory feast for London foodies and music lovers alike.


Why Attend Paired in London?


• Enjoy premium, global cuisine from renowned chefs

• Experience cutting-edge dance and electronic music from top DJs


• Celebrate London’s diverse and vibrant nightlife in extraordinary settings


Previous special guests&#38;nbsp;have included&#38;nbsp;Laurent Garnier, Hot Chip,&#38;nbsp;Giles Peterson,&#38;nbsp;Elkka,&#38;nbsp;DJ Tennis,&#38;nbsp;Call Super&#38;nbsp;&#38;amp;&#38;nbsp;Yung Singh,&#38;nbsp;paired with chefs Yoji Tokuyoshi, Pablo Díaz, Emme Prieto, Yuji Tani &#38;amp; Youra Kim.
Don’t miss your chance to be part of London’s most exclusive food and music fusion event.&#38;nbsp;


	
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/0f68b3873dc148843e23eac48c03e761da8efa865443db088fd25812d6dacba3/paired-tate-modern-gilles-peterson.jpeg" data-mid="239105281" border="0" alt="Guests dining at the Paired &#38;times; Tate Modern event while Gilles Peterson  performs behind the counter." data-caption="Guests dining at the Paired × Tate Modern event while Gilles Peterson  performs behind the counter." src="https://freight.cargo.site/w/1000/i/0f68b3873dc148843e23eac48c03e761da8efa865443db088fd25812d6dacba3/paired-tate-modern-gilles-peterson.jpeg" /&#62;&#60;img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/6b1d335fca296882dfa3f17b81c9a67b29e96bd279f28b76e6bfa1dce641b272/paired-carousel-london-dancefloor-candles.jpg" data-mid="239104977" border="0" alt="Guests dancing beside candlelit tables during a Paired London evening, blending dining and underground music in an intimate setting." data-caption="Guests dancing beside candlelit tables during a Paired London evening, blending dining and underground music in an intimate setting." src="https://freight.cargo.site/w/1000/i/6b1d335fca296882dfa3f17b81c9a67b29e96bd279f28b76e6bfa1dce641b272/paired-carousel-london-dancefloor-candles.jpg" /&#62;&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/531d043e547f4776f2de805445aa5e0199f3e7851bb183e6f7bc9482a9df8cda/paired-carousel-london-dining-setup.jpg" data-mid="239104976" border="0" alt="Long wooden tables set for Paired at Carousel London, with soft golden lighting and neatly arranged glassware and napkins." data-caption="Long wooden tables set for Paired at Carousel London, with soft golden lighting and neatly arranged glassware and napkins." src="https://freight.cargo.site/w/1000/i/531d043e547f4776f2de805445aa5e0199f3e7851bb183e6f7bc9482a9df8cda/paired-carousel-london-dining-setup.jpg" /&#62;&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/cf089e694c31bed75f5d2b19d6b7e61b89fc905efed3faf0713151beb1beefba/paired-emme-prieto-yung-singh-menu.jpg" data-mid="239104975" border="0" alt="Close-up of a Paired menu featuring Emme Prieto &#38;times; Yung Singh with AVA and Carousel London branding beside tableware and chopsticks." data-caption="Close-up of a Paired menu featuring Emme Prieto × Yung Singh with AVA and Carousel London branding beside tableware and chopsticks." src="https://freight.cargo.site/w/1000/i/cf089e694c31bed75f5d2b19d6b7e61b89fc905efed3faf0713151beb1beefba/paired-emme-prieto-yung-singh-menu.jpg" /&#62;&#60;img width="1500" height="2250" width_o="1500" height_o="2250" data-src="https://freight.cargo.site/t/original/i/c69d8364277f64aa9b80cdb6d0ebc6807e355860bd2dc156de5030a32e27c9b9/paired-yuji-Yoji-Tokuyoshi-tate-modern.jpeg" data-mid="239105447" border="0" alt="Chef Yoji-Tokuyoshi  smiling while preparing dishes together during the Paired &#38;times; Tate Modern event." data-caption="Chef Yoji-Tokuyoshi  smiling while preparing dishes together during the Paired × Tate Modern event." src="https://freight.cargo.site/w/1000/i/c69d8364277f64aa9b80cdb6d0ebc6807e355860bd2dc156de5030a32e27c9b9/paired-yuji-Yoji-Tokuyoshi-tate-modern.jpeg" /&#62;&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/29f86f54666f9c290d2520788ed450646e2f4beaa03ed86f12bdb5b1c0402c15/paired-chef-pablo-diaz-carousel-london.jpg" data-mid="239104972" border="0" alt="Chef focused on plating dishes under warm lighting during a Paired dinner at Carousel London" data-caption="Chef focused on plating dishes under warm lighting during a Paired dinner at Carousel London" src="https://freight.cargo.site/w/1000/i/29f86f54666f9c290d2520788ed450646e2f4beaa03ed86f12bdb5b1c0402c15/paired-chef-pablo-diaz-carousel-london.jpg" /&#62;&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/93684083929b90c8181cce4b29f56531d846d9e15e90f6be404b799d59b17016/paired-gilles-peterson-dj-set-closeup.jpeg" data-mid="239104971" border="0" alt="Close-up of Gilles Peterson smiling while DJing at the Paired &#38;times; Tate Modern event, surrounded by guests enjoying the night" data-caption="Close-up of Gilles Peterson smiling while DJing at the Paired × Tate Modern event, surrounded by guests enjoying the night" src="https://freight.cargo.site/w/1000/i/93684083929b90c8181cce4b29f56531d846d9e15e90f6be404b799d59b17016/paired-gilles-peterson-dj-set-closeup.jpeg" /&#62;&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/09152ce379609240c3302f3db880337800f90f972ff332c0aeb4bd8a663da2a3/paired-tate-modern-gilles-peterson-performance.jpeg" data-mid="239104970" border="0" alt="Close-up of Gilles Peterson smiling while DJing at the Paired &#38;times; Tate Modern event, surrounded by guests enjoying the night" data-caption="Close-up of Gilles Peterson smiling while DJing at the Paired × Tate Modern event, surrounded by guests enjoying the night" src="https://freight.cargo.site/w/1000/i/09152ce379609240c3302f3db880337800f90f972ff332c0aeb4bd8a663da2a3/paired-tate-modern-gilles-peterson-performance.jpeg" /&#62;&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/643235bdbdc2538d2a41ace4459b2ae076689b3c4c6b33cb8322c1fcd5a45aba/paired-yung-singh-dj-carousel-london.jpg" data-mid="239104969" border="0" alt="DJ performing for an intimate dinner crowd surrounded by candlelight during a Paired night at Carousel London." data-caption="DJ performing for an intimate dinner crowd surrounded by candlelight during a Paired night at Carousel London." src="https://freight.cargo.site/w/1000/i/643235bdbdc2538d2a41ace4459b2ae076689b3c4c6b33cb8322c1fcd5a45aba/paired-yung-singh-dj-carousel-london.jpg" /&#62;&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/c6c092b0b267093a056534eb9c49a4869c9e2c917f81c79224e743324adfccb8/paired-london-chef-plating-steak.jpeg" data-mid="239104968" border="0" alt="Chef slicing medium-rare steak on a chopping board during a Paired London dinner, close-up of hands plating meat." data-caption="Chef slicing medium-rare steak on a chopping board during a Paired London dinner, close-up of hands plating meat." src="https://freight.cargo.site/w/1000/i/c6c092b0b267093a056534eb9c49a4869c9e2c917f81c79224e743324adfccb8/paired-london-chef-plating-steak.jpeg" /&#62;&#60;img width="1500" height="2250" width_o="1500" height_o="2250" data-src="https://freight.cargo.site/t/original/i/ef63416df9b136bab48bf94f063084405580677adeae13916e6c4257f2623816/paired-london-chefs-plating-dessert.jpeg" data-mid="239104967" border="0" alt="Chefs plating a cherry and chocolate dessert at Paired London inside Carousel, preparing multiple dishes for guests." data-caption="Chefs plating a cherry and chocolate dessert at Paired London inside Carousel, preparing multiple dishes for guests." src="https://freight.cargo.site/w/1000/i/ef63416df9b136bab48bf94f063084405580677adeae13916e6c4257f2623816/paired-london-chefs-plating-dessert.jpeg" /&#62;
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/59326892bbeeaf94596d3071397ed6feb06ea2f49d257a0e2b4e076b2081d45d/paired-tate-modern-chef-yuji-tani.jpg" data-mid="239105543" border="0" alt="Chef Yuji Tani plating dishes in a warmly lit dining room during the Paired &#38;times; Tate Modern event." data-caption="Chef Yuji Tani plating dishes in a warmly lit dining room during the Paired × Tate Modern event." src="https://freight.cargo.site/w/1000/i/59326892bbeeaf94596d3071397ed6feb06ea2f49d257a0e2b4e076b2081d45d/paired-tate-modern-chef-yuji-tani.jpg" /&#62;&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/eda22cb391beca62a6b053fe0cda75abada17883f30642aa01889248aa97d691/paired-carousel-london-dj-open-kitchen.jpg" data-mid="239105280" border="0" alt="DJ performing beside the open kitchen while chefs plate dishes during a Paired evening at Carousel London." data-caption="DJ performing beside the open kitchen while chefs plate dishes during a Paired evening at Carousel London." src="https://freight.cargo.site/w/1000/i/eda22cb391beca62a6b053fe0cda75abada17883f30642aa01889248aa97d691/paired-carousel-london-dj-open-kitchen.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Native Instruments </title>
				
		<link>https://upproductions.co.uk/Native-Instruments</link>

		<pubDate>Fri, 07 Nov 2025 15:04:21 +0000</pubDate>

		<dc:creator>UP! Productions</dc:creator>

		<guid isPermaLink="true">https://upproductions.co.uk/Native-Instruments</guid>

		<description>
	Native Instruments x ADE&#38;nbsp;The Brief 
At ADE, Native Instruments set out to reconnect electronic music with its creative roots — bringing artists, audiences, and next-generation DJs together under one roof to share ideas, experiment, and celebrate the culture that drives the scene forward.

UP! Productions were appointed to design, produce and deliver the Mossel &#38;amp; Gin Takeover - a full-day programme of workshops, panels and DJ sets, followed by an intimate industry mixer. 

The goal: to bring the Native Instruments ecosystem to life through storytelling, creativity and hands-on connection.

The Delivery
UP! Productions transformed Mossel &#38;amp; Gin in Westerpark, Amsterdam into a vibrant hub for discovery and dialogue. From morning talks to the invite-only evening mixer, every detail - staging, lighting, AV, and flow was curated to foster connections between artists, audiences and the tools shaping electronic music's future.

Our team provided end-to-end production, including:
On-site management and technical coordination across the full day of programming

AV and spatial design for workshops and panel discussionsBranded environmental styling in line with NI’s creative direction&#38;nbsp;Talent and partner liaison with Infamous PR, Crossfader and NI’s internal content team
The Programme 
Throughout the day we hosted a stacked line-up of conversations exploring technology, creativity and community from industry giants such as; Richie Hawtin, Cory Goldsmith, Nikki Nair, Lawrence James, Eric Müller, Keep Hush and many more. 

Each session captured the essence of ADE - collaboration, experimentation and a shared vision for the future of sound.

The Results 
The activation was a standout moment of ADE, drawing an engaged audience of industry professionals, artists and creators.

Queue round the block an hour before doorsFull house for every panel&#38;nbsp;200+ mixer guestsCountless touch-and-try product demos95.83% satisfaction survey score2M+ organic social impressions (and counting)
The Mixer brought together leading figures from across the electronic music world, closing the day with a celebration of creativity, connection and cutting-edge sound.

The Impact 
By curating an immersive environment where technology net artistry, UP! Productions helped Native Instruments showcase its tools not just as products, but as catalysts for culture. 

From insightful panels to an intimate closing experience, the Native Instruments takeover demonstrated how storytelling, design and production can elevate brand activations into cultural moments. 

Testimonial 
“Working with the Up! team on our ADE Lab activation was a brilliant experience. They delivered the branding and production that underpinned our full day of programming, giving the space a clear identity and proper energy. Their experience running a music conference really showed; smooth operations, sharp instincts, steady heads when things got busy, and an atmosphere that felt genuinely built for, and by, musicians. Ambitious events like ADE live or die in the execution, and they brought it to life with confidence and care.” Rebecca Florence, Director of PR &#38;amp; Brand Partnerships


	

&#60;img width="7801" height="5203" width_o="7801" height_o="5203" data-src="https://freight.cargo.site/t/original/i/76f7d81897f56803a3f9d794f6e3deee7f887545ef8b45a99d09a24343fdd79a/native-instruments-ade-2025-mixer-crowd-conversations---01.jpg" data-mid="240836233" border="0" alt="Guests chatting during the Native Instruments industry mixer at ADE 2025." data-caption="Guests chatting during the Native Instruments industry mixer at ADE 2025." src="https://freight.cargo.site/w/1000/i/76f7d81897f56803a3f9d794f6e3deee7f887545ef8b45a99d09a24343fdd79a/native-instruments-ade-2025-mixer-crowd-conversations---01.jpg" /&#62;
&#60;img width="5597" height="3733" width_o="5597" height_o="3733" data-src="https://freight.cargo.site/t/original/i/fcea252c8f73509dfc95646a708340439edb2653fe5a43d6d89f30a8868c8ac1/native-instruments-ade-2025-richie-hawtin-panel-up-productions-1.jpg" data-mid="240837230" border="0" alt="Richie Hawtin speaking on a Native Instruments panel at ADE 2025, produced by UP Productions" data-caption="Richie Hawtin speaking on a Native Instruments panel at ADE 2025, produced by UP Productions" src="https://freight.cargo.site/w/1000/i/fcea252c8f73509dfc95646a708340439edb2653fe5a43d6d89f30a8868c8ac1/native-instruments-ade-2025-richie-hawtin-panel-up-productions-1.jpg" /&#62;
&#60;img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/5855abf3a7610fca4a3b357a3f3e238fe08e7b24a86024af019ee9b6e1fc2b06/native-instruments-ade-2025-panel-up-productions-1---01.jpg" data-mid="240837206" border="0" alt="Panel speaker on stage during the Native Instruments panel at ADE 2025, produced by UP Productions." data-caption="Panel speaker on stage during the Native Instruments panel at ADE 2025, produced by UP Productions." src="https://freight.cargo.site/w/1000/i/5855abf3a7610fca4a3b357a3f3e238fe08e7b24a86024af019ee9b6e1fc2b06/native-instruments-ade-2025-panel-up-productions-1---01.jpg" /&#62;
&#60;img width="7824" height="5219" width_o="7824" height_o="5219" data-src="https://freight.cargo.site/t/original/i/b974c00534eed8f17f8920f354f56e8030d74d30799c9f1da74da53c1f3b0bc2/native-instruments-ade-2025-creating-the-future-with-ni-panel.jpg" data-mid="240837092" border="0" alt="Panellist discussing &#38;lsquo;Creating the future with NI&#38;rsquo; panel at the Native Instruments ADE 2025 programme." data-caption="Panellist discussing ‘Creating the future with NI’ panel at the Native Instruments ADE 2025 programme." src="https://freight.cargo.site/w/1000/i/b974c00534eed8f17f8920f354f56e8030d74d30799c9f1da74da53c1f3b0bc2/native-instruments-ade-2025-creating-the-future-with-ni-panel.jpg" /&#62;
&#60;img width="7829" height="5222" width_o="7829" height_o="5222" data-src="https://freight.cargo.site/t/original/i/8b0ef03d3859e4127671494cae5cc5facdd3f5abae3ad0745ad95c0330eb2466/native-instruments-ade-2025-djing-2026-where-will-you-fit-in-panel.jpg" data-mid="240836300" border="0" alt="Panellist discussing DJing 2026, &#38;lsquo;Where Will You Fit In&#38;rsquo; at the Native Instruments ADE 2025 programme." data-caption="Panellist discussing DJing 2026, ‘Where Will You Fit In’ at the Native Instruments ADE 2025 programme." src="https://freight.cargo.site/w/1000/i/8b0ef03d3859e4127671494cae5cc5facdd3f5abae3ad0745ad95c0330eb2466/native-instruments-ade-2025-djing-2026-where-will-you-fit-in-panel.jpg" /&#62;
&#60;img width="8177" height="5454" width_o="8177" height_o="5454" data-src="https://freight.cargo.site/t/original/i/db4344792a633f6af03d17a7ef69928fefecbae181a388a66d01bb5f826b3a77/native-instruments-ade-2025-tma2-headphones-controller-closeup.jpg" data-mid="240836232" border="0" alt="Close-up image of TMA-2 headphones resting on a Native Instruments controller at the ADE 2025 demo area." data-caption="Close-up image of TMA-2 headphones resting on a Native Instruments controller at the ADE 2025 demo area." src="https://freight.cargo.site/w/1000/i/db4344792a633f6af03d17a7ef69928fefecbae181a388a66d01bb5f826b3a77/native-instruments-ade-2025-tma2-headphones-controller-closeup.jpg" /&#62;
&#60;img width="8177" height="5454" width_o="8177" height_o="5454" data-src="https://freight.cargo.site/t/original/i/a64255f36cba28685a37bb98af5f7db0831954715aed14051a2fdc73aa482571/native-instruments-ade-2025-networking-mixer-guests.---01.jpg" data-mid="240835150" border="0" alt="Attendee experimenting with Traktor and Native Instruments gear during ADE 2025." data-caption="Attendee experimenting with Traktor and Native Instruments gear during ADE 2025." src="https://freight.cargo.site/w/1000/i/a64255f36cba28685a37bb98af5f7db0831954715aed14051a2fdc73aa482571/native-instruments-ade-2025-networking-mixer-guests.---01.jpg" /&#62;
&#60;img width="8161" height="5443" width_o="8161" height_o="5443" data-src="https://freight.cargo.site/t/original/i/50db0293f4b60a1dcb4adfaf7704e1d86d429c5da3c0b106302b73eb40c5b136/native-instruments-ade-2025-guests-chat-workstations.jpg" data-mid="240836259" border="0"  src="https://freight.cargo.site/w/1000/i/50db0293f4b60a1dcb4adfaf7704e1d86d429c5da3c0b106302b73eb40c5b136/native-instruments-ade-2025-guests-chat-workstations.jpg" /&#62;
&#60;img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/d928d9112b33b2ce5a331923ae861de089e78659bff3534550f43255478ee038/native-instruments-ade-2025-traktor-workshop-overhead-people---01-copy.jpg" data-mid="240836234" border="0" alt="Guests at ADE 2025 chatting around multiple stations, lighting design and branded styling by UP Productions." data-caption="Guests at ADE 2025 chatting around multiple stations, lighting design and branded styling by UP Productions." src="https://freight.cargo.site/w/1000/i/d928d9112b33b2ce5a331923ae861de089e78659bff3534550f43255478ee038/native-instruments-ade-2025-traktor-workshop-overhead-people---01-copy.jpg" /&#62;
&#60;img width="7702" height="5137" width_o="7702" height_o="5137" data-src="https://freight.cargo.site/t/original/i/682d6dbc1984dd3ecdc957c965f92b417790e7630cb9f11a0a5508f71d393708/native-instruments-ade-2025-attendee-using-traktor-workstation---01.jpg" data-mid="240835142" border="0" alt="Attendee experimenting with Traktor and Native Instruments gear during ADE 2025." data-caption="Attendee experimenting with Traktor and Native Instruments gear during ADE 2025." src="https://freight.cargo.site/w/1000/i/682d6dbc1984dd3ecdc957c965f92b417790e7630cb9f11a0a5508f71d393708/native-instruments-ade-2025-attendee-using-traktor-workstation---01.jpg" /&#62;
&#60;img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/e083b41898edbdd0a02a29feef88d4aee8d2c8c3342f50e5d37ad6b524fa2ff1/native-instruments-ade-2025-traktor-workshop-side-people.jpg" data-mid="240836237" border="0"  src="https://freight.cargo.site/w/1000/i/e083b41898edbdd0a02a29feef88d4aee8d2c8c3342f50e5d37ad6b524fa2ff1/native-instruments-ade-2025-traktor-workshop-side-people.jpg" /&#62;
&#60;img width="900" height="1124" width_o="900" height_o="1124" data-src="https://freight.cargo.site/t/original/i/576cb69b5b2a589d86876c12c8242f9e7a80e4bfee023d317adbf4ab08f095b1/richie-hawtin-native-instruments-panel-ade-2025-up-productions-portrait.png" data-mid="240836214" border="0" alt="Richie Hawtin speaking on stage during the Native Instruments panel at ADE 2025, produced by UP Productions." data-caption="Richie Hawtin speaking on stage during the Native Instruments panel at ADE 2025, produced by UP Productions." src="https://freight.cargo.site/w/900/i/576cb69b5b2a589d86876c12c8242f9e7a80e4bfee023d317adbf4ab08f095b1/richie-hawtin-native-instruments-panel-ade-2025-up-productions-portrait.png" /&#62;
&#60;img width="7597" height="5067" width_o="7597" height_o="5067" data-src="https://freight.cargo.site/t/original/i/ef8937706f262c8ce691eb2e21d9f14a026f306a7670b82e416bf90658ffb3ad/native-instruments-ade-2025-dj-workshop-up-productions-setup---01.jpg" data-mid="240835143" border="0" alt="A Native Instruments workshop presenter demonstrating production tools during the ADE 2025 daytime programme curated by UP Productions." data-caption="A Native Instruments workshop presenter demonstrating production tools during the ADE 2025 daytime programme curated by UP Productions." src="https://freight.cargo.site/w/1000/i/ef8937706f262c8ce691eb2e21d9f14a026f306a7670b82e416bf90658ffb3ad/native-instruments-ade-2025-dj-workshop-up-productions-setup---01.jpg" /&#62;
&#60;img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/6f66920eb336a375c640c769faaec17fbc664587ae6839fedaa68ed121fecc37/native-instruments-ade-2025-djing-beyond-the-dancefloor-panel-1.jpg" data-mid="240835236" border="0" alt="Panelists discussing DJing beyond the dancefloor at the Native Instruments ADE 2025 programme." data-caption="Panelists discussing DJing beyond the dancefloor at the Native Instruments ADE 2025 programme." src="https://freight.cargo.site/w/1000/i/6f66920eb336a375c640c769faaec17fbc664587ae6839fedaa68ed121fecc37/native-instruments-ade-2025-djing-beyond-the-dancefloor-panel-1.jpg" /&#62;
&#60;img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/4198a1621bd9b332f1f33174576e6302a2f9282c30bcd88052cd3b3815eef954/native-instruments-ade-2025-traktor-demo-crowd-engagement---01.jpg" data-mid="240835155" border="0" alt="Attendees exploring Traktor software and capturing the moment during the Native Instruments activation at ADE 2025." data-caption="Attendees exploring Traktor software and capturing the moment during the Native Instruments activation at ADE 2025." src="https://freight.cargo.site/w/1000/i/4198a1621bd9b332f1f33174576e6302a2f9282c30bcd88052cd3b3815eef954/native-instruments-ade-2025-traktor-demo-crowd-engagement---01.jpg" /&#62;
&#60;img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/52ed93827d2ebed197e6e0b24ad7f58e4cfc89684e50c00bc3669b727d3eb695/native-instruments-ade-2025-mixer-guests-interaction-up-productions---01.jpg" data-mid="240835148" border="0" alt="Guests sharing a moment and laughing during the Native Instruments mixer event at ADE 2025." data-caption="Guests sharing a moment and laughing during the Native Instruments mixer event at ADE 2025." src="https://freight.cargo.site/w/1000/i/52ed93827d2ebed197e6e0b24ad7f58e4cfc89684e50c00bc3669b727d3eb695/native-instruments-ade-2025-mixer-guests-interaction-up-productions---01.jpg" /&#62;



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	<item>
		<title>ISLES</title>
				
		<link>https://upproductions.co.uk/ISLES</link>

		<pubDate>Tue, 18 Jul 2023 12:58:43 +0000</pubDate>

		<dc:creator>UP! Productions</dc:creator>

		<guid isPermaLink="true">https://upproductions.co.uk/ISLES</guid>

		<description>
	ISLESBicep Album Launch: Outdoor Visual Projection Event
When Bicep released their second album on Ninja Tune, amidst the third UK lockdown. Due to the restrictions in place, Ninja Tune &#38;amp; Bicep wanted to bring the album and their visuals to life on the streets of Belfast &#38;amp; London across iconic arts &#38;amp; music venues, and simulate a live broadcast from each location.
Immersive Experiences in Belfast &#38;amp; London




UP Productions was appointed to animate the album live across the MAC (Metropolitan Arts Centre, Belfast) and broadcast this live via social media. The same was launched simultaneously across the Tate Modern and the Barbican in London. The result was a stunning outdoor motion projection, accompanied by live social media engagement across multiple channels, and the sonic accompaniment of their newly released album.&#38;nbsp;
Impact &#38;amp; Engagement





The project brought life to the barren dark streets, excitement to their hungry fans, whilst debuting their new album artwork&#38;nbsp;and visual campaign. A beautiful project to work on.











Discover more about Bicep’s work or learn about UP Productions’ innovative events.




  

	
&#60;img width="800" height="533" width_o="800" height_o="533" data-src="https://freight.cargo.site/t/original/i/54f224a40af24a43997688060142ad67e3f6f1db8de6403cfacfda4649c6267e/bicep-isles-projection-belfast-street-view.jpg" data-mid="239110730" border="0" alt="bicep-isles-projection-belfast-street-view" data-caption="bicep-isles-projection-belfast-street-view" src="https://freight.cargo.site/w/800/i/54f224a40af24a43997688060142ad67e3f6f1db8de6403cfacfda4649c6267e/bicep-isles-projection-belfast-street-view.jpg" /&#62;&#60;img width="800" height="534" width_o="800" height_o="534" data-src="https://freight.cargo.site/t/original/i/8bc7375e0e52b99fad00dcf31c80716eda6b4b5839dfa5ec8512b8888f5f6c20/bicep-isles-belfast-projection-building.jpg" data-mid="239110729" border="0" alt="bicep-isles-belfast-projection-building" data-caption="bicep-isles-belfast-projection-building" src="https://freight.cargo.site/w/800/i/8bc7375e0e52b99fad00dcf31c80716eda6b4b5839dfa5ec8512b8888f5f6c20/bicep-isles-belfast-projection-building.jpg" /&#62;&#60;img width="800" height="533" width_o="800" height_o="533" data-src="https://freight.cargo.site/t/original/i/1372d7374354f8933fda5f96caf2a9e2974eaa26cba314e19b041119acfd4d0c/bicep-isles-crab-logo-projection-belfast.jpg" data-mid="239110728" border="0" alt="BICEP logo projected onto a Belfast wall at night with curved light trails in the foregroundBICEP logo projected onto a Belfast wall at night with curved light trails in the foreground" data-caption="BICEP logo projected onto a Belfast wall at night with curved light trails in the foregroundBICEP logo projected onto a Belfast wall at night with curved light trails in the foreground" src="https://freight.cargo.site/w/800/i/1372d7374354f8933fda5f96caf2a9e2974eaa26cba314e19b041119acfd4d0c/bicep-isles-crab-logo-projection-belfast.jpg" /&#62;&#60;img width="800" height="533" width_o="800" height_o="533" data-src="https://freight.cargo.site/t/original/i/4b28b098e91d578309222ae4a896e03b87c3da34d195bfba4ff45ffb790f1af7/bicep-isles-ninja-tune-projection-belfast.jpg" data-mid="239110727" border="0" alt="NINJA TUNE text projection displayed on a brick wall in Belfast at night with light trails crossing the frame." data-caption="NINJA TUNE text projection displayed on a brick wall in Belfast at night with light trails crossing the frame." src="https://freight.cargo.site/w/800/i/4b28b098e91d578309222ae4a896e03b87c3da34d195bfba4ff45ffb790f1af7/bicep-isles-ninja-tune-projection-belfast.jpg" /&#62;

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