We create pop-ups, festival activations, and retail experiences for brands that want to connect with music, fashion, and youth culture.   


Sheertex
Glossier
EVO Hair
AVA Festival
Vuori
IMMERSE
AVA London By Day
AVA London By Night
Paired
ISLES
Annie Mac
Red Bull 
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UP! Productions 


AVA Festival




AVA is an Audio Visual Arts Festival & Conference that celebrates, amplifies and develops electronic music, visual art and immersive technology.

Since 2015, AVA has hosted over 100 events and festivals, streamed to more than 25 million people worldwide, and nurtured hundreds of artists through conferences.

The UP! team delivers this landmark festival year-in, year-out, spanning all event production elements, including;

Programming
Marketing
Press
Event management
Site management
Staffing
Partner activations

“One of the world’s most exciting electronic festivals”
- Mixmag

“A cultural catalyst”
- The Independent

“One of the Top Ten City Music Festivals in the UK”
- The Guardian

Previous guests include:
BICEP, Peggy Gou, Central Cee, Jon Hopkins, Mura Masa, Big Piig & many more.
Main stage at AVA Festival 2025 lit with digital visuals and LED panels at nightAVA x Resident Advisor The Dock stage at AVA Festival Belfast 2025 with crowd and lightingNarciss performing at AVA Festival 2025 outdoor stage with excited crowd in BelfastPacked crowd inside AVA Festival Pumphouse with dramatic white beams of stage lightingMassive crowd at AVA Festival 2025 main stage night show with large LED screens and visualsAVA Festival and Resident Advisor stage signage on scaffolding structure at The Dock stageUnderworld live at AVA Festival 2025 with golden stage lights radiating outward in BelfastUnderworld live at AVA Festival 2025 with golden stage lights radiating outward in BelfastHuge crowd at AVA Festival 2025 in Belfast Titanic Quarter with stage lights and visualsBicep live show at AVA Festival Belfast with dramatic golden stage lighting and silhouette performanceAerial view of AVA Festival Belfast site with stages, tents, and Stena Line ship in background999999999 performing on the AVA x Resident Advisor The Dock stage at AVA Festival Belfast 2025 with crowd dancing under lightsFestival crowd at AVA Festival 2025 daytime event with AVA logo installation in backgroundFestival crowd at AVA Belfast with AVA logo flags waving at sunsetPacked Boiler Room stage at AVA Festival Belfast with purple lighting and crowd energyWing It branded Land Rover activation at AVA Festival Belfast 2025