IMMERSE 

IMMERSE is a 360 audiovisual experience. Modular in nature, IMMERSE can show up as a stage at a festival, or as an audiovisual experience that brings together leading artists and musicians in an enclosed gallery environment. The purpose of IMMERSE is to open up new doors for art.

"Imagine yourself, fully immersed, ‘drenched’ in real time by a leading musician and visual artist’s work. You can feel the music, you are transported to their mind, and your sense of experience is immediate and fully formed."

A fully immersive experience with visual art, lighting & production created by UP! Productions, realised with Visual Spectrum Studio and featuring artists such as Max Cooper, Ben UFO, OR:LA, Mano Le Tough, HAAi, SAOIRSE, Shanti Celeste and many more across three nights of dancing at All Together Now in Waterford in partnership with Diageo & Smirnoff.

This is our largest festival brand partnership outside of AVA Festival. In the future, we plan to deliver IMMERSE across different environments from art galleries to outdoor festivals, public city spaces & beyond.

UP! Productions creates, produces and programmes all AVA events, we work directly with brands to help build their communities.