IMMERSE 

What is IMMERSE?

IMMERSE is an innovative 360 audiovisual experience which opens new doors for art and music lovers. This modular concept can feature as a stunning festival stage or as a unique audiovisual experience. IMMERSE brings together leading artists and musicians to create unforgettable, fully immersive environments for audiences and opens the doors for future possibilities.

A Full-Sensory Journey

"Imagine yourself, fully immersed, ‘drenched’ in real time by a leading musician and visual artist’s work. You can feel the music, you are transported to their mind, and your sense of experience is immediate and fully formed."

Created by UP! Productions and Visual Spectrum Studio

A fully immersive experience with visual art, lighting & production created by UP! Productions, realised with Visual Spectrum Studio and featuring artists such as Max Cooper, Ben UFO, OR:LA, Mano Le Tough, HAAi, SAOIRSE, Shanti Celeste and many more across three nights of dancing at All Together Now in Waterford in partnership with Diageo & Smirnoff.

Largest Festival Brand Partnership

This is our largest festival brand partnership outside of AVA Festival. In the future, we plan to deliver IMMERSE across different environments from art galleries to outdoor festivals, public city spaces & beyond.

About UP! Productions

UP! Productions creates, produces and programmes all AVA events. We work directly with brands to help build their communities.