We create pop-ups, festival activations, and retail experiences for brands that want to connect with music, fashion, and youth culture.   


Sheertex
Glossier
EVO Hair
AVA Festival
Vuori
IMMERSE
AVA London By Day
AVA London By Night
Paired
ISLES
Annie Mac
Red Bull 
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UP! Productions 


AVA London Conference



AVA London is an annual multi-day festival and conference, bringing together the world's leading musician’s, thinkers and industry players for a showcase event of cutting edge performance, creativity and culture.


With a festival style format AVA London provides a platform for industry professionals, artists and culture enthusiasts to gather, discuss and ignite the industry with ideas by day - then attend cutting-edge electronic music shows by night. Our goal is to push the boundaries of cross-cultural collaboration & help shape the future of our scene.


Working with artistic and industry thought leaders, UP Productions creates the ideal landscape for delegates and creatives to link with clients, partners and talent. In 2025 UP Productions hosted AVA London from day into night at several leading Arts & culture institutions: British Library, HERE at Outernet, EartH, The Standard, previously Printworks.





Past Speakers & Partners
Charli XCX, Brian Eno, FKA twigs, Irvine Welsh, Monroe Bergdorf, Orbital, Bicep, Octave One, Annie Mac, Hot Chip, Mala & Kode, Amy Lamé, Black Artist Database, Weirdcore,  David Rudnick, Major League DJz, Resident Advisor, Abbey Road Studios, Believe Digtial, Soundcloud, Sentric Electronic, Ninja Tune, Warp Publishing, XL Recordings,  PRS For Music, Hennessy, Square, One House, The British Library, The Standard 

Key Areas:
Music programming
Partner activations

Press/media events
Event management
Site management
Staffing

Charli XCX in conversation with Chal Ravens during Resident Advisor Exchange Live at AVA London.
Brian Eno and Donna Grantis on stage at AVA London keynote discussion presented by EarthPercent.Audience watching panel discussion on stage at AVA London conference in Printworks with purple lighting.FKA twigs keynote conversation at AVA London.”Hot Chip conversation at AVA London Printworks.Underworld opening keynote with Karl Hyde and Rick Smith in conversation at AVA London, British Library.HorsegiirL keynote interview at AVA London, British Library.Kneecap panel talk at AVA London, British Library.Audience view of panel discussion on 'The Art of Event Curation' at AVA London conference in the British Library.Panel discussion on 'The Changing Landscapes of Dance Music' presented by Black Artist Database at AVA London in PrintworksPanel discussion titled 'The Venue Perspective' on stage at AVA London with audience in attendance.Marcel Dettmann interview at AVA London, British Library.Piri in conversation on stage during TikTok session at AVA London conference.Keynote stage at AVA London with large screen reading 'There Aren’t Enough DJs' in bold text.Re-Queering Dancefloors panel at AVA London, British Library.Crowd gathered inside Printworks during AVA London conference with AVA branded installation and lighting. Easol Demo Lounge at AVA London Conference with attendees and branded bannersJarvis Cocker speaking at AVA London with an image projected behind him.