VUORI

VUORI BlissBlend™ Launch Event in Soho, London

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About Vuori and BlissBlend™

UP! Productions, in partnership with Aisle8, curated a unique two-part event to introduce and celebrate the innovative BlissBlend™ fabric and yoga wear from Californian activewear brand Vuori. The event took place at a four-storey ‘House of Bliss’ in the heart of Soho, marking Vuori’s official entry into the UK wellness and activewear scene.

Event Overview: Soho Wellness Experience

Over 90 minutes, 100 invited guests, including leading London media, fitness influencers, and key industry professionals, enjoyed five immersive wellness sessions. Highlights included a guided Pilates class with renowned London instructor Bryony Deery, an uplifting meditation session led by UK wellness advocate Chloe Pierre, and personal aura readings by holistic experts at Shes Lost Control. They curated healthy refreshments designed to enhance the BlissBlend™ experience.

The London BlissTour Experience

After the exclusive wellness event, the ‘House of Bliss’ opened to activewear consumers, completing the London stop of Vuori’s BlissTour. This international launch series introduces BlissBlend™ yoga and activewear to major cities, following successful events in New York City, and with Los Angeles soon to follow.

BlissBlend™ Fabric: Innovation in Yoga Wear

Vuori’s BlissBlend™ is a performance-driven, sustainable yoga wear fabric engineered for ultimate softness, stretch, and comfort. This innovative material is designed for yoga, Pilates, and everyday active lifestyles, making it a must-have for UK fitness enthusiasts searching for high-quality, eco-friendly activewear.

What Makes Vuori Unique in the UK Activewear Market

Feedback from attendees and the Vuori team was overwhelmingly positive, highlighting the event as a standout moment for fitness fashion in London.

Experience the new BlissBlend™ collection and discover why Vuori is one of the top activewear brands in London and beyond.