VUORI
UP! productions carefully created and produced a unique two part event for Californian activewear brand ‘Vuori’, in partnership with Aisle8, to introduce and celebrate Vuori’s brand new-to-the-market fabric and yoga wear - BlissBlendTM.
We created a 4 storey ‘House of Bliss’ in the heart of Soho, with 5 unique sessions for 100 invited guests from Media, Influencers and key industry invitees. Across 90 minutes, guests experienced a guided Pilates class with Bryony Deery, a guided Meditation with Chloe Pierre, Aura Reading by Shes Lost Control and carefully created refreshments.
This was followed by a consumer event, completing the London edition of the 3 part BlissTour, kicking off previously in NYC, soon to be followed by LA.
We are pleased to say Vuori was thrilled with the event… watch this space.