Glossier

UP! Productions reimagined Carousel on Bake Street across a number of unique spaces, from their restaurant to their gallery space, delivering five events for the illustrious New York beauty brand ahead of their official UK launch.

Working closely with Glossier and the Shuttlecock team, UP Productions created luxurious lounges, combining set design, bespoke furniture, installations, lighting and flower design.

The events included creating a shop front and sampling lab for the online beauty brand, designed to get London’s beauty press, influencers and most engaged fans talking, ‘Glossier Studio’. The series of events ran for five days including a live Q&A with beauty professionals, press dinners resulting in high impact, fun and luxurious experience for the Glossier brand.

What they had to say:
“We’re overwhelmed by the reception Glossier has received in the UK. British women are so engaged with Glossier — we’ve seen thousands of customers posting about their new Glossier products on Instagram in the past few weeks. We’re excited to continue growing our community in London, and look forward to bringing the Glossier IRL experience to the UK”.