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We create pop-ups, festival activations, and retail experiences for brands that want to connect with music, fashion, and youth culture.   

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UP! Productions 


Glossier



UP! Productions reimagined Carousel on Bake Street across a number of unique spaces, from their restaurant to their gallery space, delivering five events for the illustrious New York beauty brand ahead of their official UK launch.

Working closely with Glossier and the Shuttlecock team, UP Productions created luxurious lounges that combined set design, bespoke furniture, installations, lighting, and floral design.

The events included creating a shop front and sampling lab for the online beauty brand, designed to get London’s beauty press, influencers and most engaged fans talking, ‘Glossier Studio’. The series of events ran for five days, including a live Q&A with beauty professionals, press dinners, resulting in a high-impact, fun and luxurious experience for the Glossier brand.

What they had to say:
“We’re overwhelmed by the reception Glossier has received in the UK. British women are so engaged with Glossier — we’ve seen thousands of customers posting about their new Glossier products on Instagram in the past few weeks. We’re excited to continue growing our community in London, and look forward to bringing the Glossier IRL experience to the UK”.
Close-up of Glossier pop-up moodboard wall featuring beauty photography and creative collage.Glossier pop-up interior with curved pink sofa, velvet chairs, mood board wall, and soft pink decor.Glossier brand booklet with model’s face placed on mirrored side table next to a lamp.Guests at Glossier London event collecting branded pink gift bags near the entrance.Glossier pop-up lower floor with brown leather sofa, pink chairs, red rug, and product display counters.Glossier London pop-up interior with blue sofas, pink walls, large model portraits, and product displays.Long dining table at Glossier London event decorated with pink roses and floral centrepieces.