We create pop-ups, event activations, and retail experiences to connect brands with music, fashion, and youth culture.   


About
Our Team
News
Contact Us

Sheertex
Glossier
EVO Hair
AVA Festival
Vuori
IMMERSE
AVA London By Day
AVA London By Night
Paired
ISLES
Annie Mac
Red Bull
Native Instruments

︎︎


Glossier


Glossier’s UK Launch at Carousel, London






Glossier Studio, tailored specifically for London’s beauty enthusiasts. The events successfully attracted and engaged the UK beauty press, influencers, and Glossier’s most passionate fans.

Reception from Glossier

“We’re overwhelmed by the reception Glossier has received in the UK. British women are so engaged with Glossier — we’ve seen thousands of customers posting about their new Glossier products on Instagram in the past few weeks. We’re excited to continue growing our community in London, and look forward to bringing the Glossier IRL experience to the UK”.
Close-up of Glossier pop-up moodboard wall featuring beauty photography and creative collage.Glossier pop-up interior with curved pink sofa, velvet chairs, mood board wall, and soft pink decor.Glossier brand booklet with model’s face placed on mirrored side table next to a lamp.Guests at Glossier London event collecting branded pink gift bags near the entrance.Glossier pop-up lower floor with brown leather sofa, pink chairs, red rug, and product display counters.Glossier London pop-up interior with blue sofas, pink walls, large model portraits, and product displays.Long dining table at Glossier London event decorated with pink roses and floral centrepieces.
Produced by UP! Productions, creators of AVA Festival