EVO Hair

EVO Hair & UP! Productions Present the Unlimited Evo Festival

UP! Productions created the international ‘Unlimited Evo’ festival, a three-day professional hair event in London that showcased the innovation and creativity of EVO Hair. This exclusive EVO Hair show London brought together European buyers and leading industry professionals interested in the latest haircare trends.

For this exclusive hair industry festival, we scouted authentic and exciting London locations to elevate the EVO Hair brand, immersing attendees in engaging experiences that strengthened brand loyalty and awareness.

Within Studio Spaces London, UP! Productions delivered a series of cutting-edge EVO Hair shows London, large-scale installations, and dynamic lighting and decor design to create an unforgettable hair brand event London for industry professionals.

Concepting, designing, and executing the entire event, we brought together key customers, professional stylists, and industry leaders, reinforcing EVO Hair’s reputation in the European haircare industry and highlighting London’s role as a hub for premier hair events.

EVO Hair “Don’t Buy This” London installation with bold slogan posters and visual art displays.

EVO Hair product display featuring colourful bottles of Fabuloso colour conditioners.

Stack of retro televisions playing looping visuals at EVO Hair “Don’t Buy This” event in London.

Live hairstyling demonstration on stage at EVO Hair “Don’t Buy This” event in London.

Audience watching live hair demonstration under blue and purple lights at EVO Hair “Don’t Buy This” event.