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We create pop-ups, festival activations, and retail experiences for brands that want to connect with music, fashion, and youth culture.   

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UP! Productions 


Annie Mac: Before Midnight



We teamed up with Annie Mac to produce and promote her incredible new event series 'Before Midnight' across Belfast and Dublin.

We took the sold-out show to the Banana Block in Belfast and Vicar Street in Dublin across St Patrick's weekend. We altered the production setup in both venues, bringing Annie closer to the audience with a floor-level DJ booth and confetti guns for those special moments. The atmosphere was incredible from beginning to end, leaving the audience wanting more.

Watch this space...

Annie Mac performing at Banana Block in Belfast for her Before Midnight show, surrounded by an energetic crowd under blue lighting.Annie Mac performing at floor-level DJ decks in Banana Block, with bright beams cutting through the Belfast crowd.Annie Mac behind the decks at the Before Midnight finale in Banana Block, Belfast.Annie Mac DJing to a full Belfast crowd bathed in pink light during the Before Midnight show at Banana Block.Annie Mac raising her hand mid-performance at Banana Block, lit by stage lights during Before Midnight.