We create pop-ups, festival activations, and retail experiences for brands that want to connect with music, fashion, and youth culture.   


Sheertex
Glossier
EVO Hair
AVA Festival
Vuori
IMMERSE
AVA London By Day
AVA London By Night
Paired
ISLES
Annie Mac
Red Bull 
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UP! Productions 


Paired



A truly unique offering to London culture, Paired blends the worlds of international food and music in partnership with Carousel London

After scouting unique spaces rarely licensed for music, UP! brings together top-tier chefs to ‘pair’ with exciting underground DJs.

The result is a highly memorable, intimate evening, offering Londoners a rare opportunity to experience premium food and cutting-edge dance music.

Previous guests have included: Giles Peterson, Elkka, DJ Tennis, Call Super & Yung Singh paired with chefs Yoji Tokuyoshi, Pablo Díaz, Emme Prieto, Yuji Tani & Youra Kim.

Guests dining at the Paired × Tate Modern event while Gilles Peterson  performs behind the counter.Guests dancing beside candlelit tables during a Paired London evening, blending dining and underground music in an intimate setting.Long wooden tables set for Paired at Carousel London, with soft golden lighting and neatly arranged glassware and napkins.Close-up of a Paired menu featuring Emme Prieto × Yung Singh with AVA and Carousel London branding beside tableware and chopsticks.Chef Yoji-Tokuyoshi  smiling while preparing dishes together during the Paired × Tate Modern event.Chef focused on plating dishes under warm lighting during a Paired dinner at Carousel LondonClose-up of Gilles Peterson smiling while DJing at the Paired × Tate Modern event, surrounded by guests enjoying the nightClose-up of Gilles Peterson smiling while DJing at the Paired × Tate Modern event, surrounded by guests enjoying the nightDJ performing for an intimate dinner crowd surrounded by candlelight during a Paired night at Carousel London.Chef slicing medium-rare steak on a chopping board during a Paired London dinner, close-up of hands plating meat.Chefs plating a cherry and chocolate dessert at Paired London inside Carousel, preparing multiple dishes for guests.
Chef Yuji Tani plating dishes in a warmly lit dining room during the Paired × Tate Modern event.
DJ performing beside the open kitchen while chefs plate dishes during a Paired evening at Carousel London.