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We create pop-ups, festival activations, and retail experiences for brands that want to connect with music, fashion, and youth culture.   

Sheertex
Glossier
EVO Hair
AVA Festival
Vuori
IMMERSE
AVA London By Day
AVA London By Night
Paired
ISLES
Annie Mac
Red Bull 
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UP! Productions 


AVA London Club



AVA London is an annual, multi-day festival and conference that brings together the world's leading musicians, thinkers, and industry players for a showcase event of cutting-edge performance, creativity, and culture.


With a festival-style format, AVA London provides a platform for industry professionals, artists and culture enthusiasts to gather, discuss and ignite the industry with ideas by day, then attend cutting-edge electronic music shows by night. Our goal is to push the boundaries of cross-cultural collaboration & help shape the future of our scene.


Working with artistic and industry thought leaders, UP Productions creates the ideal landscape for delegates and creatives to link with clients, partners and talent. In 2025 UP Productions hosted AVA London from day into night at several leading Arts & culture institutions: British Library, HERE at Outernet, EartH, The Standard, previously Printworks.







Artist’s & Partners
Bicep, Marlon Hoffstat aka DJ Daddy Trance, Mall Grab, Max Cooper, X Club, DJ Seinfeld, Hunee, Job Jobse, Orbital, Ross from Friends, Resident Advisor, Abbey Road Studios, Believe Digtial, Soundcloud, Sentric Electronic, Ninja Tune, Warp Publishing, XL Recordings,  PRS For Music, Hennessy, Square, One House, Printworks, The Standard, HERE at Outernet, KOKO Electronic.

Key Areas:
Music programming
Partner activations
Press/media events
Event management
Site management
Staffing
Blue stage lights illuminate Printworks London during AVA Club night with full crowd and DJ on stage.Erika de Casier performing at EartH Hackney for AVA London, silhouetted in soft pastel lighting.
DJ performing at AVA London event under vivid red lights with crowd dancing below AVA logo.X Club performing at The Cause for AVA London, surrounded by a high-energy crowd under warm stage lighting.
Kojaque performing live at EartH Hackney for AVA London, bathed in deep red stage lighting with AVA logo on screen.DJ performing at AVA London afterparty at HERE at Outernet, blue lighting beams over crowd.Orange lighting beams over crowd at Printworks London during AVA Club night.Ryoji Ikeda performing at HERE at Outernet for AVA London with abstract black-and-white visuals and packed audience.Crowd packed inside Printworks London during AVA Club night under monochrome lighting.