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We create pop-ups, festival activations, and retail experiences for brands that want to connect with music, fashion, and youth culture.   

Sheertex
Glossier
EVO Hair
AVA Festival
Vuori
IMMERSE
AVA London By Day
AVA London By Night
Paired
ISLES
Annie Mac
Red Bull 
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UP! Productions 



Sheertex



UP Productions takes great pride in working with innovative global brands who push the boundaries. Sheertex does exactly that by proving the resiliency of the Sheertex® knit.

In November 2022, we worked with Sheertex to launch their new innovative ripless tights to the UK market through a press launch event, investors' dinner and separately a press & influencer dinner. We took their textile lab strength tests to London, and brought it all to life for the media, their loyal fan base and their investors.

Following the success of this event, we worked with the Sheertex team to bring their brand to Carnaby Street, London, for a unique 3-week pop-up retail experience during London Fashion Week. Our team sourced, leased, designed, built & staffed the store, working closely with Sheertex to maximise retail opportunities.

"I recently had the pleasure of working with Sarah and her team for several corporate events, and I cannot express how impressed I am with their exceptional services. From start to finish, they demonstrated an unparalleled level of professionalism, creativity, and attention to detail, ensuring that every aspect of our event was flawlessly executed. Would 10 on 10 recommend!" Sam Colby, Sheertex Executive Vice President.
Exterior of Sheertex London pop-up store painted lime green with brand logo and tights campaign slogan.

Sheertex store display wall with slogan 'Never wear disposable tights again' surrounded by tights packaging.Sheertex showroom interior with circular white sofa, branded counter, and tights art displays.Close-up of Sheertex tights packaging with scissors graphic on lime green background.Mannequins wearing Sheertex tights inside the pop-up store with slogan 'Not a fashion pop-up. Just really strong tights.'Sheertex durability display showing tights stretched over industrial tools and CO2 canister.Sheertex pop-up interior with seating area and brand logo displayed on a black grid wall filled with product boxes.Sheertex campaign window graphic showing black high heels stretching rip-resistant tights.Sheertex campaign window with slogan 'Not a fashion pop-up. Just really strong tights.Modern lounge area inside Sheertex activation space with branded counter, leg displays, and seating.Interior of Sheertex pop-up store with mannequins in rip-resistant tights, size chart, and product display.Elegant Sheertex brand activation dinner setup with white tablecloths, black napkins, candles, and floral arrangements.