Sheertex

Innovative Pop-Up Launch for Sheertex in London

UP! Productions takes great pride in working with innovative global brands that push the boundaries. Sheertex does exactly that by proving the resiliency of the Sheertex® knit. 

We help brands connect with their audience through experiential retail marketing.

Bringing Ripless Tights to the UK Market

In November 2022, we worked with Sheertex to launch their innovative ripless tights to the UK market through a press launch event, an investors' dinner, and a separate press & influencer dinner. We took their textile lab strength tests to London and brought them all to life for the media, their loyal fan base, and their investors.

Sheertex at Carnaby Street: London Fashion Week Retail Experience

Following the success of this event, we brought the Sheertex brand to Carnaby Street, London, for a unique 3-week pop-up retail experience during London Fashion Week. As a leading retail activation agency in the UK, our team sourced, leased, designed, built, and staffed the store, working closely with Sheertex to maximise retail opportunities.  The Carnaby Street pop-up showcased resilient tights to fans, influencers, and investors alike.

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"I recently had the pleasure of working with Sarah and her team for several corporate events, and I cannot express how impressed I am with their exceptional services. From start to finish, they demonstrated an unparalleled level of professionalism, creativity, and attention to detail, ensuring that every aspect of our event was flawlessly executed. Would 10 on 10 recommend!"
Sam Colby, Sheertex Executive Vice President.