Our Team
 Sarah McBriar
      Founder & Creative Director
      Sarah McBriar
      Founder & Creative Director
      Sarah leads the creative direction of UP Productions and AVA. She oversees cultural programming, brand partnerships and the development of new experience-led projects across festivals, conferences and live environments.
      
     Conal Mahon O’Neill
Senior Operations & Business Development Manager
      Conal Mahon O’Neill
Senior Operations & Business Development Manager
      
        Conal leads operations and partner development across UP Productions. He oversees delivery frameworks, commercial planning and project workflow to support the growth of both client projects and internal cultural programmes.
      
     Conor McTernan
Senior Marketing, Partnerships & Programme Manager
      Conor McTernan
Senior Marketing, Partnerships & Programme Manager
      
        Conor leads marketing, partnerships and programme strategy across UP Productions’ platforms. He works with artists, brands and cultural partners to develop lineups, campaigns and collaborative content.
      
     Saoirse Doody
Junior Producer
      Saoirse Doody
Junior Producer
      
        Saoirse leads project delivery across UP Productions, working directly with clients and partners to shape concepts, coordinate planning and manage live execution. She ensures creative direction and operational delivery stay aligned throughout.
      
     Emmett Costello
      Senior Programmer & Curator
      Emmett Costello
      Senior Programmer & Curator
      
        Emmett collaborates with artists, collectives and cultural partners to shape AVA and UP Productions’ programming. His work focuses on curating music, performance and cultural content across festivals and special projects.
      
    
        Ciarán works across campaign rollout, content creation and live event delivery for UP Productions. He supports brand storytelling and audience engagement across digital channels and real-world activations.
      
     Victoria Buckley
      Finance Director
      Victoria Buckley
      Finance Director
      
        Victoria manages financial planning and commercial oversight across UP Productions. She supports budget structuring, supplier contracts and long-term organisational growth.
      
     Joe Baran
      Live Event Director - AVA
      Joe Baran
      Live Event Director - AVA
      
        Joe leads as Event Director for AVA Festival, leading large-scale live operations and site delivery. He also provides senior production oversight across UP Productions’ partner projects, advising on planning, build and on-site execution.
      
     Dave McDonogh
Head of Production – AVA
      Dave McDonogh
Head of Production – AVA
      
        Dave leads production planning and site operations for AVA Festival. As part of UP Productions, he supports brand and cultural activations with specialist technical direction, supplier coordination and live delivery expertise.
      
     Charley McDermott-Edwards
Designer
      Charley McDermott-Edwards
Designer
      
        Charley develops visual identities, campaign graphics and motion content for UP Productions’ projects. His work helps define the visual language across cultural programmes and brand experiences.
      
    