We create pop-ups, event activations, and retail experiences to connect brands with music, fashion, and youth culture.   


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AVA Festival
IMMERSE
Glossier
Sheertex
AVA London By Day
AVA London By Night
Paired
Native Instruments
ISLES
Red Bull
EVO Hair
Vuori
Annie Mac
AVA Castle Party

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Emmett Costello

Senior Programmer & Curator


Emmett is an event curator, producer & marketer who has worked across the Northern Irish & UK creative sectors for over 8 years. Working with AVA, he has led on programming, partnerships & marketing across events in Belfast, London, Manchester, Dublin & Glasgow. He is now the lead on artist curation & programming.

He is the creative director of independent Belfast events collective Inside Moves, producing over 40 bespoke events across Belfast since 2016, working with a diverse range of artists and venues, leading on all aspects of curation, marketing, event management, finance and partnerships. 

Emmett was selected for the British Council’s Selector PRO programme for 2022, and also works as a consultant for PRS Foundation as part of their funding decision panels.


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Emmett Costello, Senior Programmer & Curator at UP! Productions, wearing a blue corduroy jacket.

Produced by UP! Productions, creators of AVA Festival