^{How did we cut through the noise during London Fashion Week (Feb 2023) for Sheertex?}

Carnaby Street, London

In just 5 weeks our team at UP PRODUCTIONS LIMITED sourced, designed & built a physical retail space for three weeks across London Fashion Week for Sheertex on Carnaby Street. Illuminating the busy retail destination with a store that you could not miss. This wasn’t an easy task, and time was not on our side, but we delivered beyond the expectation, and positioned Sheertex on one of the most desirable streets in London during a key period in the calendar.

We recruited & trained advocates (who ran the store) that could demonstrate the strength of their products, helping everyone understand their unique rip-less qualities.
A visual campaign across Oxford Street Tube Station managed by the wonderful Nikita Grewal, that created intrigue, and led people to the store, alongside featuring in the London Fashion Week City wide celebration meant that Sheertex had a consistent physical presence, reaching a new market for the Canadian powerhouse. What were the results?
We sold more units in our London pop-up (a new market for Sheertex) than the same pop-up in New York (a highly established market for the brand where they are currently the number one selling black tight).
We attracted multiple press & media intrigue and coverage, managed by the wonderful Nikita Grewal.
We established a consumer base in London that continued online beyond the Pop-up, coupled with the ability to manage and fulfill their UK online demand during London Fashion Week more quickly and efficiently using the lower ground level of the store.

For more about our work with Sheertex click here..

Our team at UP Productions work globally with innovative brands, bringing their product, story and personality to life creatively, whilst achieving key metrics. If you would like to discuss an idea, a future goal or just understand more about what we do, drop Saoirse an email saoirse@upproductions.co.uk