Immerse Yourself in the AVA Magic at All Together Now 2024.
3D render created by Visual Spectrum
We are thrilled to announce that All Together Now is back for the August Bank Holiday Weekend from 1st to 4th August 2024 at
Curraghmore Estate in Co. Waterford. This year, AVA is back bigger and better introducing a brand-new stage called IMMERSE
by AVA x SMIRNOFF, a 360 audiovisual experience like no other produced by UP! Productions.
AVA festival and conference, is known for celebrating electronic music, visual art, and immersive technology. With a decade of
events and festivals under their belt, AVA has nurtured countless artists and streamed to millions worldwide though our
partner channels. This year, AVA is taking things to the next level with the debut of IMMERSE, a collaborative project with
Smirnoff and Visual Spectrum.
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3D render created by Visual Spectrum
IMMERSE will be a specially curated environment located in a serene clearing at the festival's woodland area. This immersive
space promises a unique experience for attendees of all ages, featuring a lineup of top DJs and visual artists. From international
stars like Ben UFO, Pretty Girl, Sam Alfred, Or:la, Cormac and Mano le Tough, the lineup is set to captivate audiences with its
diverse mix of electronic music.
Sarah McBriar, Founder & Creative Director of AVA Festival, expressed her excitement about the collaboration, stating, "Immerse
will bring an all-new 360-degree music and art experience to the epicenter of the festival. Join us for a program of cutting-edge
DJs and visual artists, promising an eclectic array of sunset headliners, up-and-coming Irish electronic acts, and international
crate diggers."
Jennifer Gleeson, Senior Brand Manager at Smirnoff, shared her enthusiasm for the partnership, emphasizing Smirnoff's
commitment to creating inclusive and unforgettable experiences for festival-goers. With a focus on diversity and representation,
IMMERSE aims to bring people together through the power of music and art.
Join us this summer at All Together Now for a celebration of music, art, and community in the enchanting woods of Waterford. Don't
miss out on what is sure to be a highlight of the festival season. Life is better mixed, and the party is better when everyone is invited -
come and immerse yourself in the magic of ATN24.
![]()
3D render created by Visual SpectrumCurraghmore Estate in Co. Waterford. This year, AVA is back bigger and better introducing a brand-new stage called IMMERSE
by AVA x SMIRNOFF, a 360 audiovisual experience like no other produced by UP! Productions.
AVA festival and conference, is known for celebrating electronic music, visual art, and immersive technology. With a decade of
events and festivals under their belt, AVA has nurtured countless artists and streamed to millions worldwide though our
partner channels. This year, AVA is taking things to the next level with the debut of IMMERSE, a collaborative project with
Smirnoff and Visual Spectrum.
3D render created by Visual Spectrum
IMMERSE will be a specially curated environment located in a serene clearing at the festival's woodland area. This immersive
space promises a unique experience for attendees of all ages, featuring a lineup of top DJs and visual artists. From international
stars like Ben UFO, Pretty Girl, Sam Alfred, Or:la, Cormac and Mano le Tough, the lineup is set to captivate audiences with its
diverse mix of electronic music.
Sarah McBriar, Founder & Creative Director of AVA Festival, expressed her excitement about the collaboration, stating, "Immerse
will bring an all-new 360-degree music and art experience to the epicenter of the festival. Join us for a program of cutting-edge
DJs and visual artists, promising an eclectic array of sunset headliners, up-and-coming Irish electronic acts, and international
crate diggers."
Jennifer Gleeson, Senior Brand Manager at Smirnoff, shared her enthusiasm for the partnership, emphasizing Smirnoff's
commitment to creating inclusive and unforgettable experiences for festival-goers. With a focus on diversity and representation,
IMMERSE aims to bring people together through the power of music and art.
Join us this summer at All Together Now for a celebration of music, art, and community in the enchanting woods of Waterford. Don't
miss out on what is sure to be a highlight of the festival season. Life is better mixed, and the party is better when everyone is invited -
come and immerse yourself in the magic of ATN24.
Our team at UP! Productions work globally with innovative brands, bringing their product, story and personality to life creatively,
whilst achieving key metrics. If you would like to discuss an idea, a future goal or just understand more about what we do, drop
Saoirse an email saoirse@upproductions.co.uk