We create pop-ups, event activations, and retail experiences to connect brands with music, fashion, and youth culture.   


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AVA Festival
IMMERSE
Glossier
Sheertex
AVA London By Day
AVA London By Night
Paired
Native Instruments
ISLES
Red Bull
EVO Hair
Vuori
Annie Mac
AVA Castle Party

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Joe Baran Event Director


Specialist production lead for live events, working closely with numerous agencies & respected industry professionals in the UK & around the world.

Joe is capable of conceptualizing & delivering complex special events in challenging environments for local & global audiences at scale. Joe is competent & experienced in leading production, operations, site & logistics teams in green fields, urban centres, established venues & blank spaces.

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Joe Baran, Event Director at UP! Productions, wearing a dark jacket and standing against a light background.

Produced by UP! Productions, creators of AVA Festival