UP! Productions is an experiential creative agency with over 15 years experience. We create, build and deliver experiences for artists and brands alike.
Sheertex
Glossier
EVO Hair
AVA Festival
Vuori
AVA London
Paired
ISLES
Annie Mac
AVA In The Woods
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Our Team
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Sarah McBriar
Founder & Creative Director
After six years at Manchester City Football Club, building their non-match day tourism & activating the FA Cup & Premier League Trophy globally – Sarah founded AVA & UP! Productions. AVA stands for Audio-Visual-Arts: a festival, conference and grassroots organisation spanning over eight editions in Belfast, London and over 50 satellite events between Manchester, Glasgow, Mumbai, Amsterdam & Dublin.
Experienced in managing large-scale budgets and top-tier talent, coupled with a community-led programming approach, Sarah brings a wealth of experience & direction to big productions, festivals & activations. Known for her “innovative & bold” approach to projects her leadership has secured the Innovate UK award in 2020. Sarah is a qualified Prince II Project Manager, & Lecturer at CSSD London, producing the University’s first online Creative Producing course.
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Sarah McBriar
Founder & Creative DirectorAfter six years at Manchester City Football Club, building their non-match day tourism & activating the FA Cup & Premier League Trophy globally – Sarah founded AVA & UP! Productions. AVA stands for Audio-Visual-Arts: a festival, conference and grassroots organisation spanning over eight editions in Belfast, London and over 50 satellite events between Manchester, Glasgow, Mumbai, Amsterdam & Dublin.
Experienced in managing large-scale budgets and top-tier talent, coupled with a community-led programming approach, Sarah brings a wealth of experience & direction to big productions, festivals & activations. Known for her “innovative & bold” approach to projects her leadership has secured the Innovate UK award in 2020. Sarah is a qualified Prince II Project Manager, & Lecturer at CSSD London, producing the University’s first online Creative Producing course.
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