Sarah McBriar
Founder & Creative Director
After six years at Manchester City Football Club, building their non-match day tourism & activating the FA Cup & Premier League Trophy globally – Sarah founded AVA & UP! Productions. AVA stands for Audio-Visual-Arts: a festival, conference and grassroots organisation spanning over eight editions in Belfast, London and over 50 satellite events between Manchester, Glasgow, Mumbai, Amsterdam & Dublin.
Experienced in managing large-scale budgets and top-tier talent, coupled with a community-led programming approach, Sarah brings a wealth of experience & direction to big productions, festivals & activations. Known for her “innovative & bold” approach to projects her leadership has secured the Innovate UK award in 2020. Sarah is a qualified Prince II Project Manager, & Lecturer at CSSD London, producing the University’s first online Creative Producing course.
Social Links
LinkedIn
![]()
Sarah McBriar
Founder & Creative DirectorAfter six years at Manchester City Football Club, building their non-match day tourism & activating the FA Cup & Premier League Trophy globally – Sarah founded AVA & UP! Productions. AVA stands for Audio-Visual-Arts: a festival, conference and grassroots organisation spanning over eight editions in Belfast, London and over 50 satellite events between Manchester, Glasgow, Mumbai, Amsterdam & Dublin.
Experienced in managing large-scale budgets and top-tier talent, coupled with a community-led programming approach, Sarah brings a wealth of experience & direction to big productions, festivals & activations. Known for her “innovative & bold” approach to projects her leadership has secured the Innovate UK award in 2020. Sarah is a qualified Prince II Project Manager, & Lecturer at CSSD London, producing the University’s first online Creative Producing course.
Social Links
